09.22.2008
Just as the commonly accepted definition of sustainable marketing is lacking, the commonly accepted scope of sustainability falls short of its true meaning. Sustainability means fulfilling our current needs in a way that preserves the ability of future generations to meet their own needs the same way we can. So far so good. Except that [...]
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09.21.2008
“Green marketing” has become a term frequently tossed around in the corporate social responsibility and sustainability narratives. “Environmental marketing” and “sustainable marketing” follow closely as synonyms. All of these terms have come to signify the marketing of environmentally-safe or earth-friendly products.
Yet even in the simplest, original 4P version of the marketing mix, Product is one [...]
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