From the daily archives:

Friday, October 10, 2008

Spiritual sustainability

10.10.2008

At the October 1 GoGreen’08 conference here in Portland, Oregon, the panel on green marketing and branding introduced me to the concept of spiritual sustainability. In discussing the common misconception of sustainability as a green-only issue, a fourth dimension of the triple bottom line emerged: spiritual sustainability as balance among the three Ps of Profit, [...]

1 comment Continue reading →