From the daily archives:

Wednesday, October 29, 2008

Promoting social media in plain English

10.29.2008

A novel and complex product or service poses a challenge for marketers: how to communicate its features and especially benefits to target audiences in a way that helps create brand communities. Many of us have a tendency to cram too much information into our presentations, pitches, elevator speeches, articles, or demos. So much work went [...]

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