From the monthly archives:

November 2008

This week’s most helpful posts, 48/2008

11.30.2008

I love lists, Drew’s Marketing Minute

Ten elements every company blog should have, Daily Fix

In troubled times, social causes humanize your company, The Buzz Bin

The four simple steps to pitch-perfect green marketing, GreenBiz.com

The best way to grow your business, Drew’s Marketing Minute

New guide explains why and how businesses should partner with NGOs, GreenBiz.com

Want to figure out [...]

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Thanksgiving and marketing tummy aches

11.29.2008

My fifth Thanksgiving in the U.S. was, as usual, potluck-style. The dinner featured 3 appetizer platters, 11 main-course items, 4 desserts, 4 types of adult beverages, and 3 non-alcoholic beverages.
The in-laws, my wife and I employed three different strategies to deal with all that food. The most popular  was to put a little bit of [...]

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Sustainability sundae

11.28.2008

In Meatball Sundae, Seth Godin makes the case for placing new marketing in the core of business, rather than integrating its set of tools with the existing business. Sprinkling the toppings of new marketing tactics on the meatballs of old business models creates monstrosities and waste. Adaptation to the new trends in the marketplace must [...]

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The soul blossom

11.26.2008

“Gratitude is the fairest blossom which springs from the soul.” — Henry Ward Beecher
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I started my company, Semiosis Communications, less than a year ago, in January 2008. Every day of the journey since then, I’ve been counting the blessing of having wonderful people around me. What better day to speak out in appreciation than a [...]

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Creating Sense of Community: Belonging and identification

11.25.2008

The sense of belonging and identification “involves the feeling, belief, and expectation that one fits in the group and has a place there, a feeling of acceptance by the group, and a willingness to sacrifice for the group.” Identification is key; members of a community feel “’It is my group’” and “’I am part of [...]

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Sustainability in Business: Acupuncturist and massage therapist

11.24.2008

Sustainability in Business series features entrepreneurs based in Portland, Oregon, who practice sustainable marketing and promote sustainability in business practices.
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Charles Grey owns Starside Healing Arts, a Chinese medicine healing services provider. He shared his views on sustainability in business at our recent meeting.
For Charles, sustainability is about relationships. “I can’t imagine doing cookie-cutter medicine,” [...]

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This week’s most helpful posts, 47/2008

11.23.2008

If I started today, Chris Brogan

Social networks sites usage: Visitors, members, pageviews, and engagement by the numbers in 2008, Web Strategy by Jeremiah

How to make money using the internet, Seth Godin’s Blog

Why I’m going to keep giving it away (and I hope you will too), Altitude

Involve, create, discuss, promote, measure – The social media campaign, [...]

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Sustainability in Business: Community market

11.20.2008

Sustainability in Business series features entrepreneurs based in Portland, Oregon, who practice sustainable marketing and promote sustainability in business practices.
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Zero is a no waste, all community market in the making. I learned about the project at a community pitch event organized by Springboard Innovation, where Cheryl Lohrmann, who is the project’s leader, outlined her [...]

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“Do you design websites?”

11.19.2008

Alas, it ranks #1 on my list of frequently heard questions from nonprofits and small businesses. When it comes up, I immediately see a cart before the horse, before the whole caravan even. It’s the wrong question, and it’s in the way. Yes or no are the wrong answers, even though an affirmative answer on [...]

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