From the daily archives:

Monday, November 3, 2008

Brand litter and utility poles

11.03.2008

All brands want to have their say. What happens after the conversation is over? What’s left over after several conversations happening at the same place?

Negative externalities. Game theory’s suboptimal outcomes. Mission Accomplished. Litter.
Sustainable marketing considers what its tactics, campaigns, and conversations leave behind. The leftovers our brands generate may not always be directly identifiable with [...]

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