From the daily archives:

Wednesday, November 12, 2008

Branding a cement factory

11.12.2008

Question: How do you brand a cement factory located at a major urban tourist destination?
Following redevelopment in the 1970s, Vancouver, BC’s Granville Island underwent a transformation from an industrial area crouched under the Granville Street Bridge to a must-see arts-and-shopping district. Public market, brewery, theaters, art and design college, and craft studios lend the district [...]

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