From the daily archives:

Friday, November 28, 2008

Sustainability sundae

11.28.2008

In Meatball Sundae, Seth Godin makes the case for placing new marketing in the core of business, rather than integrating its set of tools with the existing business. Sprinkling the toppings of new marketing tactics on the meatballs of old business models creates monstrosities and waste. Adaptation to the new trends in the marketplace must [...]

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