From the daily archives:

Monday, December 8, 2008

The needs summit: Identity as a differentiator

12.08.2008

It seems simple: Marketing is about satisfying the needs of your customers. But how do you define needs? Abraham Maslow’s famous hierarchy of needs remains an ever-useful tool for analyzing your customers’ needs. In the pyramid, lower-tier needs must be satisfied before higher-order ones can. The secret for marketers is to

Determine how your product or [...]

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