From the daily archives:

Saturday, December 13, 2008

The fallacy of green marketing

12.13.2008

I finally read the white paper recently circulating on several green-hued LinkedIn groups, “Growing a Green Marketing Strategy: The Basics of Effective Environmental Marketing That Can Help Your Business and the Environment” by Washburn Communication. The paper outlines the steps to creating an effective environmental or green marketing strategy, offering useful and actionable information. At [...]

0 comments Continue reading →