From the daily archives:

Saturday, December 20, 2008

Marketing the future

12.20.2008

Concurrent with its bailout bid, General Motors has been running a feel-good commercial for its much-anticipated Chevrolet Volt, a plug-in hybrid vehicle due on the market in 2010. “Innovative” or “sustainable” aren’t words typically associated with GM. But the company deserves credit for 1) inventing The Long Marketing Campaign, and 2) demonstrating the irony of [...]

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