From the daily archives:

Monday, December 29, 2008

On concepts, labels, and strategy

12.29.2008

In their Guerrilla Marketing for Consultants Jay Conrad Levinson and Michael W. McLaughlin define guerrilla marketing as “a full-time business that includes every aspect of a consulting practice…it applies to everything you do. The object of guerrilla marketing is to build and maintain profitable relationships…” What a great example of how someone’s definition of a [...]

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