From the daily archives:

Wednesday, December 31, 2008

Branding a hot dog eatery: Zach’s Shack

12.31.2008

How do you brand a hole-in-the-wall hot dog dive that has a MySpace page for a website and a drawing for a logo?
Zach’s Shack is a hot dog establishment on the eastern fringe of SE Hawthorne Street, one of Portland, Oregon’s busiest (and hipsteriest) shopping and entertainment districts. Surrounded by bars and restaurants, including another, [...]

0 comments Continue reading →