From the monthly archives:

January 2009

Branding the unbrandable

01.29.2009

If brands are sums of expectations and experiences – with a company, person, product, or service – everything is a brand (at least to a marketer). Our lives comprise experiences, one after another. All too often do I hear small business owners think about branding as something that only the big guys can do. I [...]

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This week’s most helpful posts, 4/2009

01.25.2009

Put the ‘recess’ into recession, Damn! I Wish I’d Thought of That

On the path to sustainable capitalism, Melodies In Marketing

30+ apps for doing business on Facebook, Mashable

‘Thought leading’ your way to premium brand status, MarketingProfs Daily Fix

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Sustainability on a shoestring

01.23.2009

At the recent Meetup of the Socially Responsible Business Group, Renee Spears, founder and owner of Rose City Mortgage, shared her and her company’s experience with implementing social and environmental sustainability initiatives. I’d asked her to talk about “Sustainability on a shoestring”, meaning conducting business in a sustainable way on a limited budget. As it [...]

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RSS feed transfer

01.23.2009

Change can bring hope and it can bring frustration. Google is forcing all bloggers using FeedBurner to transfer their RSS feeds from FeedBurner to Google accounts. The change has earned Google a bad word of mouth (just Google it to read for yourself), but unfortunately there’s nothing anyone wishing to continue using FeedBurner can do [...]

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Branding with poetry

01.21.2009

“Your eyes must stay open / to the color of flowers. / Wherever their bright flash / catches your gaze, water flows. / You see rain / days after it stopped raining. / In your breath, you taste / the river running underground.”
– “Thirst” by Paulann Peterson, courtesy of Literary Arts and TriMet
Portland loves its [...]

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Service as a sustainable strategy

01.19.2009

Martin Luther King Day is National Day of Service, a day when we’re encouraged and called upon to help others by volunteering in the community. Is one day enough? Just as peace on earth should extend beyond a single holiday, work for the community requires more than a day or an hour during that day. [...]

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This week’s most helpful posts, 3/2009

01.18.2009

Does immersion in social media change your brain functions?, Beth’s Blog

If you can’t change it, promote it!, Conversation Agent

Beauty as a signaling strategy, Seth Godin’s Blog

3 things you can do today to show your customers you appreciate their business, Conversation Agent

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Ten tips for sustainability reporting

01.16.2009

This guest post is from Elaine Cohen, who blogs at CSR Reporting. All views in the post are the author’s alone. If you’re interested in guest posting, please submit your sustainable marketing-related post via email. Thanks!

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Sustainability reporting is mainstream! 2,500 reports are written annually, and each year, a host of first-timers start their reporting journey… [...]

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Canvassing vs. guerrilla marketing

01.15.2009

he doorbell rang right in the middle of “It’s Always Sunny in Philadelphia”. A man wanted me to know about his new residential carpet cleaning company. We have hardwood floors in the house. The experience got me thinking. Canvassing may work for political campaigns in the election season, because it’s expected. Canvassing as a business [...]

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