From the monthly archives:

January 2009

Branding the unbrandable

01.29.2009

If brands are sums of expectations and experiences – with a company, person, product, or service – everything is a brand (at least to a marketer). Our lives comprise experiences, one after another. All too often do I hear small business owners think about branding as something that only the big guys can do. I [...]

1 comment Continue reading →

This week’s most helpful posts, 4/2009

01.25.2009

Put the ‘recess’ into recession, Damn! I Wish I’d Thought of That On the path to sustainable capitalism, Melodies In Marketing 30+ apps for doing business on Facebook, Mashable ‘Thought leading’ your way to premium brand status, MarketingProfs Daily Fix

0 comments Continue reading →

Sustainability on a shoestring

01.23.2009

At the recent Meetup of the Socially Responsible Business Group, Renee Spears, founder and owner of Rose City Mortgage, shared her and her company’s experience with implementing social and environmental sustainability initiatives. I’d asked her to talk about “Sustainability on a shoestring”, meaning conducting business in a sustainable way on a limited budget. As it [...]

0 comments Continue reading →

RSS feed transfer

01.23.2009

Change can bring hope and it can bring frustration. Google is forcing all bloggers using FeedBurner to transfer their RSS feeds from FeedBurner to Google accounts. The change has earned Google a bad word of mouth (just Google it to read for yourself), but unfortunately there’s nothing anyone wishing to continue using FeedBurner can do [...]

0 comments Continue reading →

Branding with poetry

01.21.2009

“Your eyes must stay open / to the color of flowers. / Wherever their bright flash / catches your gaze, water flows. / You see rain / days after it stopped raining. / In your breath, you taste / the river running underground.” – “Thirst” by Paulann Peterson, courtesy of Literary Arts and TriMet Portland [...]

0 comments Continue reading →

Service as a sustainable strategy

01.19.2009

Martin Luther King Day is National Day of Service, a day when we’re encouraged and called upon to help others by volunteering in the community. Is one day enough? Just as peace on earth should extend beyond a single holiday, work for the community requires more than a day or an hour during that day. [...]

0 comments Continue reading →

This week’s most helpful posts, 3/2009

01.18.2009

Does immersion in social media change your brain functions?, Beth’s Blog If you can’t change it, promote it!, Conversation Agent Beauty as a signaling strategy, Seth Godin’s Blog 3 things you can do today to show your customers you appreciate their business, Conversation Agent

0 comments Continue reading →

← Previous Entries