From the monthly archives:

February 2009

Impressions from Business Leader NW

02.26.2009

My first event as a blogger is over. Despite my best intentions, too many good or at least educational offline distractions kept me from almost any online activity at Business Leader NW. Here are a few impressions from the Blog Pavilion and beyond.
Day 1
The Blog Pavilion is an island on the floor of the main [...]

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Building community at Business Leader NW Blog Pavilion

02.24.2009

I’m spending parts of Wednesday and Thursday at the Business Leader NW conference, where I’ll be participating in the Blog Pavilion. The Business Leader NW Blog: “The pavilion will serve as a workshop for business people to meet with bloggers, web developers, technologists and a host of digital media and enterprise 2.0 experts. The goal [...]

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This week’s most helpful posts, 8/2009

02.22.2009

Five ways to sell in a bad economy, Neuromarketing – Minimize buying pain by lowering the perceived immediate cash impact and increasing the perceived fairness of price to attract the tightwads we’ve all become.

Does your marketing content promote unsupervised thinking?, Marketing Interactions – Guide your website visitors through your content with contextual, story-line experience to [...]

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Celebrating 100 posts

02.20.2009

The previous post on surveys and polls by Josh Peters was the 100th post on the Sustainable Marketing Blog. What a better way to celebrate than a guest post! Well, how about two? I have a guest post of my own today, over at Drew’s Marketing Minute. Are you a small business wanting to build [...]

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Surveys and polls: Can you read people?

02.20.2009

This guest post is from Josh Peters who blogs at Shuaism. All views in the post are the author’s alone. If you’re interested in guest posting, please email me your guest post idea, and let’s take it from there. Thanks!
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I can’t, and unless you’re Jean Grey you probably can’t either. Why? Because we are all [...]

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“Forget about brand, focus on experience”

02.19.2009

That was the core message of David Hawkins’s presentation at the Beaverton Chamber of Commerce Business Matters! marketing series I’m anchoring. David is VP Experience Design at Umpqua Bank, which has over the past decade transformed the way it delivers its services from “branches” to “stores” (”We are in the retail business, and we happen [...]

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Countdown to “Connect! Marketing in the social media era”

02.18.2009

“Connect! Marketing in the social media era” releases on Blurb.co on April 6, 2009. My contribution, one of 100: “We the People: Social media and sustainability”. A shorter version is at the Business Leader Blog. Enjoy (and buy the book)!
The Project 100…Countdown to Connect!
View more presentations from Nojacketreq. (tags: connect social)

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Be a Fast Food Atlantis

02.16.2009

On our trip to Croatia last summer, my wife Lindsay and I always went to Fast Food Atlantis for our morning coffee and night cap. We’d tried several cafes lining the Trogir-Okrug beach, only to be repeatedly let down by thumping Euro techno and exceptionally bad service. Then we found Fast Food Atlantis (ironically, the [...]

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This week’s most helpful posts, 7/2009

02.15.2009

Design and operate a referral system, Duct Tape Marketing

Redesigning your website: Who’s taking care of the content?, Marketing Profs Daily Fix

Finding the tweet spot: Top tips for building Twitter relationships, PR 2.0

Influencer marketing: Where the chain of influence breaks, Leili McKinley

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