From the monthly archives:

April 2009

Social media and empowerment vs. entitlement

04.29.2009

Few thought-leader posts about social media and marketing go without swooning over how social media has tilted the balance of market power in favor of the consumer. Brands need to be more human, interactive, conversational, community-minded, deinstitutionalized; they must embrace the groundswell or die a slow analog death. “Customer is king” has reached a new [...]

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10 tips for getting your message into the inbox

04.28.2009

This guest post is from David Cacciopo who blogs at Emfluence, his company’s blog. All views in the post are the author’s alone. If you’re interested in guest posting, please email me your guest post idea, and let’s take it from there. Thanks!
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You put a lot of effort into developing and implementing your e-marketing strategy, [...]

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This week’s most helpful posts, 17/2009

04.26.2009

The social media and web guide to going green, Mashable – Green your life or business with these websites and applications!

How to cost less without lowering the price, Influential Marketing Blog – Time is money. “Lower the time that it takes for your customers to interact with you.”

Recession marketing success requires boldness, Branding Strategy Insider [...]

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Recession: A boon to sustainability?

04.22.2009

This fine Earth Day greeted me with a pair of articles in The Oregonian, suggesting the recession is having positive environmental and social effects. Is the recession good for sustainability?
That the current economic crisis is forcing a rethink of unfettered-growth capitalism in the direction of sustainability is no news. Now data is starting to show [...]

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This week’s most helpful posts, 16/2009

04.20.2009

The seven sins of greenwashing: Is everybody lying? Joel Makower: Two Steps Forward – A take on TerraChoice’s new report on greenwashing. Is greenwashing reporting a greenwash?

Social networking and the brain: Continuous partial empathy? Fast Company – Online social networking makes us socially numb. Read as supplement to my take.

10 tips for Twitter un-marketing, MarketingProfs [...]

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Let me hear you say, YES

04.17.2009

Rushing to a meeting this morning, a transient man approached me on Grand Avenue. I expected the usual, “Spare some change?” pitch. Instead, he said, “Can I ask you a question?” Despite my running late, I slowed down and, wanting to help, said yes. The question: “Spare a dollar?”
The point is not the shift from [...]

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“The Elements of Style” and serendipitous synchronicity

04.16.2009

Today marks the 50th anniversary of The Elements of Style, Strunk and White’s guide to writing (thank you, NPR, for the reminder). Over the years, numerous editions have come out, the latest being the black 50th anniversary edition (I have 3 different editions; the first one I owned is a 3rd edition paperback from 1979). [...]

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The rise of altruistic consumption

04.15.2009

In recent weeks, I’ve heard several people who made or were about to make major purchases say, “I’m doing my part to help the economy”. Is this the rise of altruistic consumption?
Altruistic consumption is an obvious oxymoron. Defined as deliberate concern and actions for the benefit of others, altruism is directed outward. Consumption is directed [...]

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This week’s most helpful posts, 15/2009

04.12.2009

Getting started with Facebook for companies and organizations, Fast Wonder Blog – Making sense of Facebook to create smaller communities.

The benefit of the benefit, MarketingProfs Daily Fix – Marketing benefits, not features, is just the first step. Marketing the meaning of the benefit is where the sale happens.

Compensation and cocaine: Bad for marketing, Emergence Marketing [...]

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