From the monthly archives:

June 2009

Let’s connect!

06.30.2009

Whether you’re a Sustainable Marketing Blog subscriber or a casual reader (on a “read by”), I appreciate your reading and commenting on the content here. Like you, I have a presence elsewhere on the web, too. Let’s connect!

Connect with me on LinkedIn
Follow me on Twitter
Let’s exchange bookmarks on Delicious

Other places I frequent less, but [...]

0 comments Continue reading →

What are the barriers to mass adoption of sustainability?

06.29.2009

“People do not change when you tell them they should; they change when they tell themselves they must.” –Michael Mandelbaum, via Thomas Friedman
In his Strategies for the Green Economy: Opportunities and Challenges in the New World of Business, Joel Makower bemoans the studies on American consumers’ attitudes about purchasing green products: for decades research has [...]

8 comments Continue reading →

Has the recession become a convenient excuse?

06.26.2009

The downturn is hammering a lot of people and businesses. Spending and donations are down. Layoffs and foreclosures are ravaging communities. Industries across the board are suffering. Yes, things are bad and will continue to be for a while. I get it, I’m affected just like the next person or business.
I can’t help but see, [...]

2 comments Continue reading →

The logos, pathos, and ethos of sustainable marketing

06.25.2009

A friend recently asked me to do something I have no bandwidth for. I agreed to do it almost without hesitation. Why?
The episode got me thinking about the role and use of the three classical modes of persuasion in marketing.
Logos = Rational argument
The logical argument appeals to your rationality when making decisions. It uses data [...]

0 comments Continue reading →

Premium brand positioning in social media

06.24.2009

This guest post is from Stuart Foster who blogs at TheLostJacket.com. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please email me your guest post idea, and let’s take it from there. Thanks!
***
How do you deal with a high end brand online? [...]

0 comments Continue reading →

Get the word out, then what?

06.22.2009

You’ve been working hard to get the word out. It’s out. Now what?
I hear “getting the word out” stated as an objective all the time. We need to get the word out. How do we get the word out? What are the best ways to get the word out? New products/services or initiatives typically fall [...]

1 comment Continue reading →

Reading about sustainability in business

06.20.2009

I read about marketing, business, and sustainability somewhat haphazardly, picking up recommendations from colleagues or online. To gauge what books are considered must-reads, I recently ran an informal poll on LinkedIn (Sustainability Professionals and GreenBiz.com groups, and Green Business Answers) asking, “What three books from the last 10 years would you recommend as basic texts [...]

0 comments Continue reading →

Take control of your marketing

06.17.2009

A recent New York Times Happy Day Blog post reminded me how the need to be in control and actually being in control matter. Research has demonstrated that when people lose control over their situations, they get depressed, stressed, and sick. The need to be in control is so strong that people are prone [...]

0 comments Continue reading →

Half Shark Half Jesus and the art of name generation

06.15.2009

I subscribe to the Upcoming feed of events in Portland, Oregon, which sends quite a load of items into my Reader. But even as I use the J-key to skim my items, one event consistently captures my attention: Half Shark Half Jesus, which, I learned, is a Eugene indie rock band playing a number of [...]

1 comment Continue reading →

← Previous Entries