From the monthly archives:

June 2009

Let’s connect!

06.30.2009

Whether you’re a Sustainable Marketing Blog subscriber or a casual reader (on a “read by”), I appreciate your reading and commenting on the content here. Like you, I have a presence elsewhere on the web, too. Let’s connect! Connect with me on LinkedIn Follow me on Twitter Let’s exchange bookmarks on Delicious Other places I [...]

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What are the barriers to mass adoption of sustainability?

06.29.2009

“People do not change when you tell them they should; they change when they tell themselves they must.” –Michael Mandelbaum, via Thomas Friedman In his Strategies for the Green Economy: Opportunities and Challenges in the New World of Business, Joel Makower bemoans the studies on American consumers’ attitudes about purchasing green products: for decades research [...]

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Has the recession become a convenient excuse?

06.26.2009

The downturn is hammering a lot of people and businesses. Spending and donations are down. Layoffs and foreclosures are ravaging communities. Industries across the board are suffering. Yes, things are bad and will continue to be for a while. I get it, I’m affected just like the next person or business. I can’t help but [...]

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The logos, pathos, and ethos of sustainable marketing

06.25.2009

A friend recently asked me to do something I have no bandwidth for. I agreed to do it almost without hesitation. Why? The episode got me thinking about the role and use of the three classical modes of persuasion in marketing. Logos = Rational argument The logical argument appeals to your rationality when making decisions. [...]

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Premium brand positioning in social media

06.24.2009

This guest post is from Stuart Foster who blogs at TheLostJacket.com. All views in the post are the author’s alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please email me your guest post idea, and let’s take it from there. Thanks! *** How do you deal with a high end brand [...]

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Get the word out, then what?

06.22.2009

You’ve been working hard to get the word out. It’s out. Now what? I hear “getting the word out” stated as an objective all the time. We need to get the word out. How do we get the word out? What are the best ways to get the word out? New products/services or initiatives typically [...]

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Reading about sustainability in business

06.20.2009

I read about marketing, business, and sustainability somewhat haphazardly, picking up recommendations from colleagues or online. To gauge what books are considered must-reads, I recently ran an informal poll on LinkedIn (Sustainability Professionals and GreenBiz.com groups, and Green Business Answers) asking, “What three books from the last 10 years would you recommend as basic texts [...]

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