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Peter Korchnak

Conversation as a driver of social sustainability

09.02.2010
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This is my contribution in “Age of Conversation 3: It’s Time To Get Busy!” (emphasis added for this post). Read more about the project, or, even better, buy the book now.
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Social sustainability gets short shrift in branding. Reasons abound: it’s hard to define and measure quantitatively; it’s intangible, processual, and complex; it’s not as sexy [...]

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Joy of pricing: Financial sustainability through flexibility

08.30.2010
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In my discussion of business-to-business pricing strategies a while ago I discussed a variety of ways to satisfy both your company’s and your customer’s needs through fair prices and price discrimination. Since then–I can’t believe it’s been 10 months already!–I’ve discovered and have successfully applied two additional pricing methods: equal monthly payment and customized pricing.
Equal [...]

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unReview: Q2/2010 recommendations

08.13.2010
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The year 2010 is going by quickly. Continuing the nascent series of quarterly book recommendations (see the Q1 list), here’s a list of my recommendations from the year’s 2nd quarter (April-June). All of these can help, in one way or another, in your marketing and business. Enjoy!
Business

Peter Senge, et al., “The Necessary Revolution: How Individuals [...]

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What does sustainable design mean to me?

08.12.2010
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I have mentioned AIGA Portland’s event “SHIFT: A Green Salon” a couple of times, here and here. The group’s sustainability committee puts on the awesome pecha kucha to spotlight answers to the titular question. At each SHIFT, 10 designers, marketers, scholars, practitioners, or students present, in 5-minute talks, their ideas, thoughts, and solutions across a [...]

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Open eyes, mind, and heart in marketing

07.29.2010
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As my new venture takes shape (more on that in the coming weeks), I read a lot about startups. Amid the predictable stream of advice about the need for a “single-minded, uncompromising obsession with One Thing” (via War Room), the most intriguing case studies showcase companies that set out to offer Product A and ended [...]

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Update on “The Portland Bottom Line”

07.22.2010
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We’re making progress with “The Portland Bottom Line” book, one of my passion projects.
The call for contributions closed last Friday, July 16th. “The Portland Bottom Line” will contain chapters from 50 Portland small-business people. Though we fell short of our original (somewhat meaningful, but still arbitrary) target number, the contributors voted to press on with the [...]

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New editorial schedule

06.29.2010

In recent weeks, the combination of

client work,
passion projects like the Beyond 2020 Unconference and “The Portland Bottom Line” book, and most importantly
the development of a new social venture (we’re in the concept stage)

has made it clear to me that something has to give. Opting to focus on other priorities, I simply find less [...]

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The deadline nears for “The Portland Bottom Line” submissions!

06.22.2010
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If you’ve noticed a period of inactivity here on the Sustainable Marketing Blog it’s due to a much-awaited vacation and busy work on projects such as “The Portland Bottom Line”. As with any undertaking, the closer the deadline, the crazier things get. Today, less than two weeks remain before submissions are due for the book! [...]

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Replenish what your marcom consumes

06.09.2010
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This is the eighth and final post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement (in two parts); A model; Rethink; Reduce; Reuse; Recycle. Today: Replenish. A summary post to follow soon.
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The final phase in your effort to green-up your marketing communications program is Replenish. In Replenish, you recognize, acknowledge, [...]

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