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Peter Korchnak

What does sustainable design mean to you?

04.19.2011

Time for another SHIFT! Formerly known as “SHIFT: A Green Salon”, SHIFT is AIGA Portland’s now-biannual sustainable design event, which asks the question from the title. SHIFT 6 takes place this Thursday, April 21st, at Eco Trust in Portland, Oregon. I’m proud to announce I’ll be one of the 10 presenters. As you know, my [...]

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unReview: Read these books!

04.08.2011
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Better late than never. Here’s a list of books from the year’s first quarter that I recommend to help in your business. In almost no particular order: Keith Sawyer, “Group Genius: The Creative Power of Collaboration”, 2008 – Collaboration is the best way to innovate. Did you know improv groups and jazz ensembles (and this [...]

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Toward mindful marketing

03.31.2011
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mindfulness = 1. “bringing one’s complete attention to the present experience on a moment-to-moment basis” (Marlatt & Kristeller in “Integrating Spirituality into Treatment: Resources for Practitioners”); 2. “The first component [of mindfulness] involves the self-regulation of attention so that it is maintained on immediate experience, thereby allowing for increased recognition of mental events in the [...]

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Metrics Monday: Escaping the comparative measurement trap

03.21.2011
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What better time than spring, the season of revival, to resume the Metrics Monday series. Here goes. *** In proclaiming that “what gets measured gets managed” measurement aficionados tend to overlook that what you measure matters as well, if not even more. From comparative metrics to competitive herding Recall the debate about the insufficiency of GDP [...]

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Sustainable marketing: From blog to book

03.03.2011
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As the new GoodBookery chapter unfolds in my business life, I look for ways to make the most out of the transition. Beginning something new typically entails taking stock of what preceded it. Since I love books — witness the many reviews on this very blog and since my new venture centers around books, the best [...]

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What’s missing in your marketing program?

02.17.2011
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Every year I struggle to get through The Economist‘s annual “The World in [Year]” publication. Predictions and forecasts just aren’t my thing. It’s taken me since November to finally finish reading “The World in 2011″ last night. Striking me the most were the predictions that weren’t there. The world’s been watching uprisings in the Arab [...]

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Coming up: ReVisioning Value 2011 conference

02.09.2011
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On March 7th and 8th, I will be attending the second ReVisioning Value (“ReVV”) conference “for economic and social innovators focused on increasing economic, ecological and social wealth”. My company Semiosis Communications is a proud conference partner in promotion – I’ll be blogging about the conference before, during, and after the event (see my posts [...]

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