The Beyond 2020 sustainability unconference returns Thursday, January 21st, 2010, with the theme
Growing the choir: Engaging business leaders in sustainability.
The sustainability conversations at Beyond 2020 and elsewhere in Portland tend to be productive and reinforce the community spirit. Often, though, they feel like “preaching to the choir”, as one Beyond 2020 participant said. In order for sustainability to become the default way of doing business, the community of business leaders who value the planet and people as well as profit needs to grow.
Who could we be talking to besides ourselves? What is the best way to engage business leaders who hold different values (for example, profit over planet)? How do people shift from a focus on narrowly defined self-interest to valuing community and environmental goals?
What are the obstacles for adopting sustainability in business and how do we overcome them? How can we make sustainability more comprehensible, appealing, and inclusive? What immediate and long-term actions can we agree to take to grow the choir?
Come to the Olympic Mills Commerce Center from 5 to 8 PM to offer and seek answers to these questions.
An unconference is a conference where participants create all the event content. An ultimate peer-learning experience, an unconference taps into the expertise in the audience and brings into the forefront. “There is no agenda until you make one.”
Out of several given at the 1st Beyond 2020 and on the website, here’s a comment by one of the participants and presenters:
“It was inspiring to be part of the first Beyond 2020 event. Thanks everyone for the bounty of fresh ideas and genuine dialogue.”
Early-bird registration lasts thru January 5th, 2010. Join us!
{ 1 trackback }
{ 0 comments… add one now }