Guest post by Marsha Dillon. All views in the post are the author’s alone.
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Sustainable marketing is defined as the process by which a company or business satisfies the mutual communication needs of commerce and consumer in a permanent and lasting way. In other words, future generations will be able to use the same type of techniques to achieve their advertising goals. To that end, some forms of mass advertising will always remain an Internet staple despite the emergence of what may be considered new and improved versions.
One of them is good old fashioned blogging.
With the emergence of micro blogging, i.e. the ability to use short hand text for messaging individuals either via a cell phone or web interface like Facebook or Twitter, people have begun to look at traditional blogging as a bit old hat.
However, partakers of this new fad are missing some very important points:
Point one: Tweets, or little snippets of information are just that—snippets. To say that micro blogging trumps traditional blogging when it comes to sustainable marketing is to say that texting trumps actual phone communication to get an idea across.
In the long run, the offerings at Twitter, Facebook and similar social networks do not have sustainable market appeal because they cannot develop concepts in an in depth way. People desire to get their information from one source, not cull around and grasp little bits of information to get the bugger picture. A blog can provide links, tips and factoids that enable customers to get a better understanding of a given product or service all in on place.
To establish trust potential customer must get to know you. Sadly, 140 characters will not give them the picture they need.
Point two: Micro blogging has the potential to become a cyber fad that will go the way of the dinosaur as time goes by. Why?
Because the base currently utilizing this form of communication is fairly young. Since youthful attention spans tend to be a bit schizophrenic, one can safely assume that  the older the base gets, the more apt they will be to move on to bigger and better things. However, as this same demographic matures, emerging trends will lose their appeal and they will gravitate towards tried and true information delivery methods, like blogging. This is because blogging is based on how human beings converse in the real world.
In a fast paced, fad driven society, it does pay to have quick and effective ways to provide brand information to the consumer market. Even so, abridged explanations of goods or services will not do when building a consumer base. To that end, blogging will always remain one of the best ways to market products both new and old in an increasingly high tech world.
Marsha Dillon works as a writer for articlesandbeyond.com, a one stop shop for great writing.
