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But you’re right, absolutely we must take all possible paths toward sustainability, in line with its diversity orientation. In fact, for a few weeks now I’ve had a post brewing titled, Do all roads lead to sustainability? Thanks to you, it’s moved up the drafts ladder!

Your analysis is interesting and provokes discussion which is always a good thing. However, it does carry aspects of your perspectives and worldview that are formed in part by your background but also your desire to find an approach for action.

As with most commentators there is a tendency to polarise the situation and then choose one of the opposites as the solution.

The authors of Blue Ocean Strategy also have their own perspectives not least of which is a desire to sell their book.

My opinion, complete with my own underlying perspectives, is that to be sustainable change must come both from inside and outside a situation of interest. External revolutionary forces normally only generate lasting change when the mojority of stakeholders inside the system recognise the unsustainability of the current situation and begin to demand change. The internal gatekeepers then either slowly change their position to meet the groundswell of opinion or are cast aside.

I believe we need to recognised both the internal and external levers for change and utilise them together.

Steve