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Guest posts

ReVisioning Value 2010: Keynote sticks and stings

04.27.2010

On Monday, April 26th, 2010, I participated as member of the media team in the ReVisioning Value 2010 conference, organized by Springboard Innovation and Social Enterprises. This is the first of two resulting guest posts, coming up on the Springboard Innovation Blog. I’ll share more about my experience at the conference in the next few days. In the meantime, read my take [...]

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The CSR measurement conundrum

03.31.2010
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Guest post by Megan Strand. All views in the post are the authors’ alone. Having said that, consider this post a teaser for a future series on measurement in sustainable marketing. Coming up in April May. Stay tuned! *** Attention recent MBA grads and pencil pushers, please consider yourself warned…you’re not going to like this [...]

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Blogging elsewhere

03.02.2010

Republished posts (oldies but goodies) “Measuring the environmental impact of marketing communications”, Sustainable Brands Weekly “Eco-labeling vs. greenmuting: What’s right for you?”, 3BL Media Blogs and GreenBusinessAfrica.com Side projects Beyond 2020 Sustainability Unconference, PortlandBeyond2020.com

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Blogging elsewhere

12.27.2009

Republished posts (oldies but goodies) “Cause marketing and social sustainability”, Part 1 and Part 2, 3BL Media Blog “Green as a luxury? Premium pricing and conspicuous consumption”, 3BL Media Blog “Positioning from the systems thinking perspective”, Sustainable Brands Weekly Side projects Beyond 2020 Sustainability Unconference, PortlandBeyond2020.com

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Blogging elsewhere

11.22.2009

Republished posts (oldies but goodies) “Applying the product evolution model in sustainable marketing”, 3BL Media Blog and Green Plus “What you do is not interesting: Say what you love”, 3BL Media Blog “The 5Ws of buying local”, Part 1 and Part 2, 3BL Media Blog

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Framing sustainability in terms of the good life

10.06.2009
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Guest post by Beth Meredith. All views in the post are the authors’ alone. If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks! *** Sustainability is a wonderful concept, though it is often misunderstood and misconceptions have grown with popular use. We [...]

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Blogging elsewhere

09.29.2009

Original content “How to find the right sustainable builder or remodeler”, Portland Remodeling / Edmiston Design/Build “Why ‘Green Marketing’ remains relevant”, Jacquie Ottman’s Green Marketing Blog “Why structured networking is good for your business”, Bridges Green Business Networking “Fool me once: How to avoid getting greenwashed”, GreenPosting.org – Local Limelight Republished posts “Why authentic marketing [...]

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