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Happy Holidays!

12.23.2010
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The year 2010 is nearing its boisterous conclusion. I hope it’s been a good one for you and your business. A lot happened in 2010 in my business. One thing I can state by way of summary: Books anchored my 2010. First, I contributed to “Age of Conversation 3″, which came out in May and which [...]

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“The Portland Bottom Line” releases Wednesday, November 10th at Mercy Corps

11.08.2010

The long title is totally justified. After 6 months of work, my passion project “The Portland Bottom Line: Practices for Your Small Business from America’s Hotbed of Sustainability” will be officially published this Wednesday, November 10th! Join me and the book’s contributors in celebrating Portland’s sustainable business at the launch party! When? Wednesday, November 10th, [...]

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Joy of pricing: Financial sustainability through flexibility

08.30.2010
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In my discussion of business-to-business pricing strategies a while ago I discussed a variety of ways to satisfy both your company’s and your customer’s needs through fair prices and price discrimination. Since then–I can’t believe it’s been 10 months already!–I’ve discovered and have successfully applied two additional pricing methods: equal monthly payment and customized pricing. [...]

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Update on “The Portland Bottom Line”

07.22.2010
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We’re making progress with “The Portland Bottom Line” book, one of my passion projects. The call for contributions closed last Friday, July 16th. “The Portland Bottom Line” will contain chapters from 50 Portland small-business people. Though we fell short of our original (somewhat meaningful, but still arbitrary) target number, the contributors voted to press on with [...]

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New editorial schedule

06.29.2010

In recent weeks, the combination of client work, passion projects like the Beyond 2020 Unconference and “The Portland Bottom Line” book, and most importantly the development of a new social venture (we’re in the concept stage) has made it clear to me that something has to give. Opting to focus on other priorities, I simply [...]

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The deadline nears for “The Portland Bottom Line” submissions!

06.22.2010
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If you’ve noticed a period of inactivity here on the Sustainable Marketing Blog it’s due to a much-awaited vacation and busy work on projects such as “The Portland Bottom Line”. As with any undertaking, the closer the deadline, the crazier things get. Today, less than two weeks remain before submissions are due for the book! [...]

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I crowdsource, you crowdsource, we Portlanders crowdsource

06.08.2010
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In researching additional ways to engage potential contributors and future readers of “The Portland Bottom Line”, I stumbled upon “Our Portland Story”. It’s “part coffee-table book, part yearbook, and part insider’s travel guide”, collecting “stories about Portland by Portlanders”. According to the project’s curator, Melissa Delzio, “[s]tories submitted for consideration included historical reflections of Portland’s [...]

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