From the category archives:

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What do you care about?

03.11.2010

Rainy days like today make me pensive. This Theodore Roosevelt quote keeps bouncing around my mind:
“People don’t care how much you know until they know how much you care.”
And they don’t care what you know until they know what you care about.
It’s the difference between what you do and who you are. The difference between [...]

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Are we connected?

03.08.2010

While this website is my online base, I maintain outposts on three other social media sites: LinkedIn, Twitter, and Facebook. I invite you to connect with me on any or all of these sites to share the online experience.
LinkedIn

The better LinkedIn gets, the more I get out of it. Though progress has been slow, I particularly appreciate the [...]

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Happy New Year!

01.01.2010

According to one Slovak saying, how you spend your New Year’s Day is how you’ll spend your entire year. As a result, New Year’s Day can be the best day of the year as you cram everything you want to do the rest of the year into 24 hours. New Year’s Day becomes a catalog [...]

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Sustainable business as an end in itself: Extrinsic vs. intrinsic goals in marketing

12.31.2009

Goal setting is a basic step in developing your marketing strategy – you need to know what you’re aiming to achieve in order to determine how you’re going to get there. The problem is, your business goals rest squarely in the future. External factors often determine your goals: your leisure activities that require financing, your mortgage [...]

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So this is Christmas

12.24.2009

I, my family, the Sustainable Marketing Blog, and Semiosis Communications are celebrating Christmas today and tomorrow. It means pine trees, traveling, good food, including the kapustnica soup, wool socks, no work whatsoever (cooking doesn’t count) and hopefully some snow.

Oh, and this video. Long live world fusion music!

Anyhow, Merry Christmas or any other winter solstice-related holiday, [...]

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The soul blossom

11.26.2009

“Gratitude is the fairest blossom which springs from the soul.” — Henry Ward Beecher
Thank you for reading.
Thank you for subscribing.
Thank you for commenting.
Thank you for your kindness.
Thank you for your support.
Thank you for your business.
Thank you.
Happy Thanksgiving!

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Subscription drive

11.19.2009

I really appreciate your stopping by. Whether you clicked on a link someplace or found this site through a search, consider subscribing to the RSS feed or via email. (I could say it’s free, but you already know that.)

Earlier this week, a new reader took time out of her busy schedule to email me:
“I [...]

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Tear down YOUR Wall

11.09.2009

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Image credit: Lear 21 / Senat von Berlin

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The tyranny of nonprofit rates: Why I charge nonprofits and businesses the same

11.04.2009

Charging nonprofits lower rates than businesses for the same service is a common way of B2B price discrimination based on customer type.
I recently ditched nonprofit pricing – I now offer the same rate structure to nonprofits as to businesses. Here’s why (in random order).*
1. Tax status
Nonprofit rates equal price discrimination based on tax status, which [...]

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