Comments on: Cause marketing and social sustainability, Part 2 http://www.semiosiscommunications.com/cause-marketing-and-social-sustainability2/ Semiosis Communications: Sustainable marketing for people, planet, and prosperity Mon, 15 Aug 2011 18:54:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Peter Korchnak http://www.semiosiscommunications.com/cause-marketing-and-social-sustainability2/comment-page-1/#comment-4115 Peter Korchnak Fri, 18 Dec 2009 17:46:39 +0000 http://www.semiosiscommunications.com/?p=4504#comment-4115 @Perrine: Thanks for the link love. Great points on engagement and empowerment: both can help solve the problem of consumers having to consume to do good. Funny about Rama: I haven't heard of it in years. Brings back memories of the early 1990s when it and other stuff from the West flooded the Czech and Slovak markets... @Perrine: Thanks for the link love.

Great points on engagement and empowerment: both can help solve the problem of consumers having to consume to do good.

Funny about Rama: I haven’t heard of it in years. Brings back memories of the early 1990s when it and other stuff from the West flooded the Czech and Slovak markets…

]]> By: Perrine Bouhana http://www.semiosiscommunications.com/cause-marketing-and-social-sustainability2/comment-page-1/#comment-4112 Perrine Bouhana Fri, 18 Dec 2009 04:34:59 +0000 http://www.semiosiscommunications.com/?p=4504#comment-4112 Hi Peter, What two great posts you’ve written - a great overview and comprehensive analysis of cause marketing, its challenges and opportunities. I totally agree with you that adopting a cause that resonates with the company’s target audience…and that also matches with the company’s brand DNA and business objectives is central. I would also add that now in a 360° comns world, it is equally important to actively ENGAGE and EMPOWER the public (i.e. consumers) in a truly active way. It has to go far beyond simply buying a certain (cause-related) product. It has to be about companies, brands and consumers working together to effect enduring positive social change, with mutual benefit. Several brands are already doing it, successfully (Rama, Dove, etc...). Leaving the other ones, still in the top-down comns mode…falling behind! Great two posts anyway. Definitely part of my weekend links! Cheers, P. Hi Peter,
What two great posts you’ve written – a great overview and comprehensive analysis of cause marketing, its challenges and opportunities.
I totally agree with you that adopting a cause that resonates with the company’s target audience…and that also matches with the company’s brand DNA and business objectives is central.
I would also add that now in a 360° comns world, it is equally important to actively ENGAGE and EMPOWER the public (i.e. consumers) in a truly active way. It has to go far beyond simply buying a certain (cause-related) product. It has to be about companies, brands and consumers working together to effect enduring positive social change, with mutual benefit. Several brands are already doing it, successfully (Rama, Dove, etc…). Leaving the other ones, still in the top-down comns mode…falling behind!

Great two posts anyway. Definitely part of my weekend links!
Cheers,
P.

]]> By: Tweets that mention Cause marketing and social sustainability, Part 2 — Sustainable Marketing Blog -- Topsy.com http://www.semiosiscommunications.com/cause-marketing-and-social-sustainability2/comment-page-1/#comment-4104 Tweets that mention Cause marketing and social sustainability, Part 2 — Sustainable Marketing Blog -- Topsy.com Wed, 16 Dec 2009 16:29:59 +0000 http://www.semiosiscommunications.com/?p=4504#comment-4104 [...] This post was mentioned on Twitter by Rflowers127, Beyond Business and Freie Mediale S., Freie Mediale S.. Freie Mediale S. said: Cause marketing and social sustainability, Part 2 — Sustainable ...: “Corporate social responsibility” or “triple bottom http://url4.eu/wTOC [...] [...] This post was mentioned on Twitter by Rflowers127, Beyond Business and Freie Mediale S., Freie Mediale S.. Freie Mediale S. said: Cause marketing and social sustainability, Part 2 — Sustainable …: “Corporate social responsibility” or “triple bottom http://url4.eu/wTOC [...]

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