Comments for Sustainable Marketing Blog

Comment on Are we connected? by Nathan Schock

Nathan Schock — Mon, 08 Mar 2010 20:56:24 +0000

Yep!

Comment on Review: Being first beats being best by Peter Korchnak

Peter Korchnak — Sun, 07 Mar 2010 23:33:59 +0000

@Eric: Thanks for sharing your thoughts. The book not only successfully overcomes the objections to being first, it shows why being first remains the best strategy around. Yes, the blue ocean strategy requires a lot more of everything up front. If done right, the potential payoff is huge.

Comment on Review: Being first beats being best by Eric Novinson

Eric Novinson — Sun, 07 Mar 2010 08:32:47 +0000

There are a few reasons why I think many businesses won’t follow the blue ocean strategy. Moving second or third can have its own advantages, as the first company in a category may make mistakes and a later competitor will know what not to do. There’s also the “Nobody ever got fired for buying IBM” where you need some external approval or funding to move, and a move into an unknown market is considered a risky bet. The business that attempts this strategy also requires a lot more effort in planning, as there won’t be a benchmark to compare results with initially. Overall I think the benefit of moving first outweighs the disadvantages, as it’s one of the only ways to outmaneuver competitors with much greater resources.

Comment on Sustainable Brands Boot Camp report: Designing communications that resonate by Peter Korchnak

Peter Korchnak — Fri, 05 Mar 2010 04:45:33 +0000

@Megan: Thank you for sharing. It makes me think of emotional business intelligence, if there is such a thing. Putting it all into practice is the challenge.

Comment on Sustainable Brands Boot Camp report: Designing communications that resonate by Megan Strand

Megan Strand — Fri, 05 Mar 2010 04:26:24 +0000

Hey Peter!

Great post – sort of sad I missed out on this Boot Camp, sounds like a good mixture of information.

Of course this is my favorite post…on Communications, on operating from a sense of purpose and from your “Why”.

Sort of interesting to see Clare Graves’ work used here – I’m very familiar with his spiral dynamics model. And while I think it’s entirely useful to know this information cognitively, here’s the part I find most interesting (per Simon Sinek’s research and some of Seth Godin’s):

That part of your brain that most resonates with the “Spiritual Filter”, the “Why”, if you will, is not directly responsible for language. So this means it’s nearly impossible to accurately describe these aspects. How do you describe falling in love? The feeling of passion? It’s tough. This makes our jobs as communicators challenging and even more important to operate from “Why” because the old adage rings true: actions speak louder than words. Especially when it comes to authenticity and purpose.

Thanks for a great post series!