Comments for Sustainable Marketing Blog

Comment on What are the barriers to mass adoption of sustainability? by Jay Wesley

Jay Wesley — Mon, 15 Aug 2011 18:54:51 +0000

Peter,

I enjoyed your posts. I would like more information about your consulting services. I look forward to speaking with you.

Jay Wesley
CEO MP Bio-Mass

Comment on Applying the principles of “Reuse” in your marketing by Ken

Ken — Mon, 04 Jul 2011 21:23:13 +0000

Most digital media is created in stages, steps or through layering. Things like graphics, video, audio (such as interview question answers), documents and even computer code are typically comprised of parts that become merged together into one whole assembly. Through editing, as in disassembly and/ or re-assembly, one can use the parts to produce new content or to update old content.

For example, one may only need to change a paragraph in a much larger document, or a small snippet of a much longer video. Or one may conglomerate the answers to one question from several different interviews of experts to create new content that focuses on the matter of that one question rather than on the full interviews of each separate expert.

Effectively doing this requires some pre-planning that involves a properly curated central repository or library of these works, such as in a wiki. In other words, it doesn’t just happen; it must be organized to happen. Then businesses can expand the shelf life of these parts through re-use. The cumulative savings in terms of time, energy and resources can be enormous over time. Because instead of constantly re-inventing the wheel, you’re creating multiple solutions from resources that have already been invented.

Comment on What does sustainable design mean to you? by Casino

Casino — Sat, 02 Jul 2011 21:09:17 +0000

This stuff is good…sustainability is I think a design that will last..

Comment on Rethink – Reduce – Reuse – Recycle – Replenish by Karol Meenan

Karol Meenan — Mon, 27 Jun 2011 17:03:39 +0000

Most people want to be eco-friendly but for the most part at least currently sometimes going green technlogoy is not financially a good idea currently.I have looked at eco-friendly and green technology alternatives like igo green charger and have adapted where it makes financial sense. So far I have also installed solar panels on my home but while looking for a electric car I find the cost doesnt justify it for me. While I am passionate about making green choices and opting for green technology whenever possible it is up to people like you and I to spread awareness and let the companies know there is a demand. Your website looks popular and I think you can help influence society with your insight and green technology tips. By the way I found your site by searching ” Rethink – Reduce – Reuse – Recycle – Replenish — Sustainable Marketing Blog ” and you were the first result. So I think your website is a perfect platform to discuss ideas that are thought provoking to help influence your readers to go green. – Good luck with your site, you deserve all the success! Please continue to talk about more eco-tips/green tech, every idea helps us get closer day by day!

Comment on Toward mindful marketing by Peter Korchnak

Peter Korchnak — Sat, 11 Jun 2011 04:22:47 +0000

@Salinya: Thank you for your kind (and mindful) words. Good luck on your journey.