Today is the official release date for “Connect! Marketing in the social media era”, a collaborative book edited by Jeff Casswell under the label, The Project 100. One hundred bloggers / marketers / thinkers / tweeple, including yours truly, contributed 400 words each offering their respective view on social media marketing.
The book is available on Blurb.com as paperback for $19.95. All the proceeds go to Susan G. Komen for the Cure. (The goal is to raise $5,000; since the unofficial release on March 25, the proceeds have exceeded $4,000.)
The Project 100 includes the following authors from my blogroll:Â Ann Handley, Gavin Heaton, David Mullen, Drew McLellan, Joe Pulizzi, Alan Wolk as well as fellow Portlander Kent Lewis.
Do the right thing in three easy steps: 1) Buy the book (even better, buy two, one for you, one for a friend). 2) Contribute to a good cause. 3) Learn and implement.
