Sense of Community is one of the main ways we humans define ourselves. Identity marketing drives differentiation and brand success. Creating Sense of Community around a brand sustains the brand in the long-run and contributes to building wider community.
Creating Sense of Community around a brand is deceptively simple: make sure marketing consistently addresses and cultivates the elements of sense of community. This post series is a guide to developing and cultivating sense of community around your brand; it makes the case for community building as a viable and sustainable marketing strategy.
Table of contents:
- Community building as a sustainable marketing strategy
- Creating Sense of Community
- Boundaries
- Emotional safety
- Belonging and identification
- Personal investment
- Symbol system
- Influence
- Fulfillment of needs
- Shared emotional connection
- Sense of Community: Implications for sustainable marketing
(Links to follow along with posts.)
