Less is more, but sometimes more “more” produces more “less.” An example – information overload is problem facing most workers in the knowledge economy, but more content creation actual can provide better results.

So, yes I agree, but would say disguised simplicity is effective. Users who desire more and have a higher tolerance for distraction have the ability to satiate their hunger.

Andy Angelos

Sustainable word of mouth that consists of authentic participation IS scalable. It’s the net effect of truly effective engagement. Foster meaningful relationships and let your brand advocates become brand messengers / evangelists.

Convincing tradition to, “stop protecting the puck,” is essential to the success of that strategy.