These are the crowdsourcing times. On Earth Day, I contributed a piece to the 3six5 project. Last week also saw the opening of the call for contributors to “The Portland Bottom Line”. And just yesterday you saw a summary of the 3rd Beyond 2020 Unconference.
Today it’s my pleasure to join editors Drew McLellan and Gavin Heaton in announcing the publication of “Age of Conversation 3: It’s Time to Get Busy!”. With my chapter “Conversation as a driver of social sustainability” I’m joining 170 other contributors in creating this volume.
“Age of Conversation 3″ graduates from social media theory and moves on to a full-blown social media practice. The third book in the Age of Conversation series has become a veritable who’s who of the world’s leading marketing bloggers. “Age of Conversation 3″ captures the distinct shift from social media as a hypothetical consumer loyalty tool to its current state as a staple in the modern marketing toolbox. Although the book covers more than just social media, the topic is ubiquitous among the book’s 10 sections: At the Coalface; Identities, Friends and Trusted Strangers; Conversational Branding; Measurement; Corporate Conversations; In the Boardroom; Innovation and Execution; Influence; Getting to Work; and Pitching Social Media.
“We have seen an incredible shift in the role of social media over the past three years. It has moved from an outlier in the marketing mix to one of the strategic pillars of any corporate marketing or branding exercise,” said Drew McLellan.
“And it doesn’t end there,” adds Gavin Heaton. “As the many authors of this new book explain, the focus may be on conversation, but you can’t participate in a conversation from the sidelines. It’s all about participation. And this book provides you with 171 lessons in this new art”.
The 1st “Age of Conversation” raised nearly $15,000 for Variety, the international children’s charity, and the “Age of Conversation 2″ raised a further $10,000 for Variety. This year’s proceeds will be donated to an international children’s charity of the authors’ choosing.
“Age of Conversation 3″ (202 pages; hardcover; paperback; Kindle; ePub) was published by new digital publishing company Channel V Books (www.ChannelVBooks.com), and is now available through all major online retailers.
I’m getting my copies from Amazon today and will review it soon. Get your copy now!
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