Thank you and goodbye!


I no longer update the Sustainable Marketing Blog, and Semiosis Communications is soliciting no new business. The blog content will remain online.


Thank you for reading the Sustainable Marketing Blog. Thank you for your comments, linkbacks, queries, and all the other support over the years. It was a tremendous pleasure and honor to share a little bit of me and what I knew with you. Keep in touch!


Best regards,


Peter Korchnak

 


Do as you say in your marketing

02.03.2011
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Though “actions speak louder than words” has become a cliche, the meaning of the phrase remains as relevant as ever. You can say whatever you want in your marketing communications, but failure to follow through on your promise will hurt your integrity. You can take three approaches to this: Under-promise and over-deliver: Consistently exceeding your [...]

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Is social media right for your marketing?

01.19.2011
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A client project forced me to visit Facebook the other day. My objective was to evaluate the client’s page and look for potential areas of improvement. I logged in, started heading to the Search bar…look, on the top of my Wall, my wife was asking her friends an interesting question, and look, apparently there’s a [...]

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unReview: Q4/2010 recommendations and Best of 2010

01.14.2011
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Better late than never. From my fourth quarter book stack, I recommend the following works (I’d recommend a few others, but those focused on books, publishing, and writing, as I did background research for my new venture GoodBookery). Once again, few are strictly about marketing or sustainability, but all will provide context for your business [...]

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Happy 2011, the Year of the Right to Be Selective

01.05.2011
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When I first came to America, I found it shocking to see this sign posted in various businesses: “We reserve the right to refuse service to anyone”. How could this be?, I wondered. How could this epicenter of customer service and customer-is-king attitude spawn such rhetoric, and so publicly? Isn’t it in businesses’ interest to [...]

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Happy Holidays!

12.23.2010
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The year 2010 is nearing its boisterous conclusion. I hope it’s been a good one for you and your business. A lot happened in 2010 in my business. One thing I can state by way of summary: Books anchored my 2010. First, I contributed to “Age of Conversation 3″, which came out in May and which [...]

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Improving environmental sustainability of marketing communications

12.21.2010

With one eye on the end of the year and the other on the custom of paying all the year’s debts by New Year’s Eve, I looked back on my blog posts over the course of the year. It turned out I still needed to post a recap of my mid-year series on improving the [...]

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What does sustainable design mean to you?

11.19.2010
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Last night I attended another quarterly SHIFT: A Green Salon event by AIGA Portland (I’ve reported here on SHIFT 2, SHIFT 3, and SHIFT 4, where I also presented), which asks the question from this post’s title. SHIFT 5 celebrated the event series’ 1st anniversary by bringing another great lineup of 10 speakers (the list includes [...]

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