This guest announcement comes from Park Howell.
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FREE iGreen Virtual Conference on How to Reduce Your Carbon & Hype Footprints
Have you and/or your company decided on a green platform as a brand differentiator? Even if you’re not seeing green, are you considering ways to make your advertising and marketing more sustainable? Then this FREE online seminar on how to make your communications more environmentally sensitive in both its activation and messaging is for you.
Part I will focus on greening your advertising and marketing efforts:
1. The power of PDF’s over printing
2. How to find green printers and other vendors
3. How to offset carbon with your TV, radio and other resource-intensive creative production
4. How your website can offset carbon and other environmentally nasty stuff
5. How to deploy social media and other forms of eco-friendly, word of mouth communications
Part II will look at some of the hysterical and disturbing poster children for greenwashing. Plus, we’ll show you some of the really powerful work in green, sustainable and responsible advertising and marketing.
Other terrific green sessions during the iGreen virtual conference include:
1. Social CRM: Using Social Media to Drive Conversations and Create Customers
2. Leveraging Online Technology for Effective Virtual Training
3. Educate, Don’t Decorate: Designing Virtual Content that Helps People Learn
4. Webinars: Why They Matter and How to Make Them Work for You
Register for one or all sessions.
