Comments on: Review: “Buyology: Truth and Lies About Why We Buy”

By: Peter Korchnak

Peter Korchnak — Wed, 13 May 2009 20:41:42 +0000

@Bernice Paul: Our not thinking, or thinking with reptilian brains, is precisely what neuromarketers are counting on, and exploiting.

@Rich Bruer: I’m with you. Neuromarketing is just another way to get people to buy more. While the book tries to position itself as a guide to avoiding getting duped by neuromarketers, it also succeeds in positioning the author and his colleagues as experts in their effective method.

By: Rich Bruer

Rich Bruer — Wed, 13 May 2009 02:22:58 +0000

Glad you found the book of interest. I haven’t read it yet. Have to admit I’m not a big fan of marrying neuroscience and marketing to help large consumer products companies (i.e., Lindstrom’s clients) sell more stuff we don’t need and our planet can’t afford. Still waiting for neuroscience to tell us how to resist the mindless desire to consume.

By: Bernice Paul

Bernice Paul — Tue, 12 May 2009 23:45:17 +0000

Nice review of a book I haven’t read! But I feel like I have because a friend recently sent me this:
http://bit.ly/psPQ2

Now we always refer to our ‘reptilian brains’ when the impulse to shop seizes us. We humans are strange creatures. In so many ways.