I ate burritos all weekend. As mundane as it may sound, various combinations of ingredients and modes of their preparation provided for a different meal every time. And I got the five colors out of each meal.
Burritos are something we fall back on in my family – they’re easy and comforting. No need to conjure complicated recipes – just throw together whatever we have and wrap it in a tortilla. Rice and beans and a few other makings are always around. Fast preparation, low cost of inputs, quick satisfaction, what’s not to like? Until the next meal, that is.
In the now-ending recession, struggling or even just cautious businesses hunkered down and ate the rice and beans of marketing tools. A website, a promotion, or an email coupon are always on hand; fast preparation and quick results made them all the more attractive. Until the next go around, that is.
But just as burritos are part of our health strategy – “Eat food. Not too much. Mostly plants.”; eat regularly and slowly; balance work and life with exercise – your marketing tools must align with the big picture of your marketing strategy.
What’s on your menu?
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Image credit: Travelin’ Librarian
{ 2 comments… read them below or add one }
I friend went deep sea fishing and gave me tons of fish, so lots of fish right now. Being the frugal person that I am!
Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
http://www.twitter.com/drwright1
Lots of rice!
And — straightforward, direct copy.