Comments on: What you do is not interesting: Say what you love http://www.semiosiscommunications.com/say-what-you-love/ Semiosis Communications: Sustainable marketing for people, planet, and prosperity Mon, 15 Aug 2011 18:54:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Peter Korchnak http://www.semiosiscommunications.com/say-what-you-love/comment-page-1/#comment-3421 Peter Korchnak Tue, 13 Oct 2009 21:34:00 +0000 http://www.semiosiscommunications.com/?p=3351#comment-3421 @Beth: I believe it comes down to offering a combination of rational, emotional, and credibility statements. I wrote a blog post a while back about using the logos, pathos, and ethos in marketing http://www.semiosiscommunications.com/logos-pathos-and-ethos-of-sustainable-marketing/. Basically, the ethos is what underlies all your other arguments - if people don't trust you, it won't matter how logical or emotionally powerful your argument. Saying what you love helps with the ethos side of things. @Beth: I believe it comes down to offering a combination of rational, emotional, and credibility statements. I wrote a blog post a while back about using the logos, pathos, and ethos in marketing http://www.semiosiscommunications.com/logos-pathos-and-ethos-of-sustainable-marketing/. Basically, the ethos is what underlies all your other arguments – if people don’t trust you, it won’t matter how logical or emotionally powerful your argument. Saying what you love helps with the ethos side of things.

]]> By: Beth Robinson http://www.semiosiscommunications.com/say-what-you-love/comment-page-1/#comment-3415 Beth Robinson Tue, 13 Oct 2009 15:15:57 +0000 http://www.semiosiscommunications.com/?p=3351#comment-3415 I did like reading about what Rose City valued and it did set them apart and make me more inclined to visit them if I'd not enjoyed the typical bank experience. It was cool to see that real and interesting people worked there. But it meant that the instant I stepped in that door they'd have a much greater burden of proving to me that they knew what they were doing than if part of their website had discused products ALSO. The press releases, which did a little of that, didn't really impress me. I believe you need both the logical and the emotional side available. As for me, I love reading, stitching (although I haven't done much lately) and playing with my highly energetic almost two year old. I did like reading about what Rose City valued and it did set them apart and make me more inclined to visit them if I’d not enjoyed the typical bank experience. It was cool to see that real and interesting people worked there.

But it meant that the instant I stepped in that door they’d have a much greater burden of proving to me that they knew what they were doing than if part of their website had discused products ALSO. The press releases, which did a little of that, didn’t really impress me.

I believe you need both the logical and the emotional side available.

As for me, I love reading, stitching (although I haven’t done much lately) and playing with my highly energetic almost two year old.

]]> By: Dr Wright http://www.semiosiscommunications.com/say-what-you-love/comment-page-1/#comment-3410 Dr Wright Tue, 13 Oct 2009 04:42:20 +0000 http://www.semiosiscommunications.com/?p=3351#comment-3410 I think you are right, people are interested in the story of you, not so much the boring stuff about the product Dr. Wright http://www.wrightplacetv.com I think you are right, people are interested in the story of you, not so much the boring stuff about the product

Dr. Wright
http://www.wrightplacetv.com

]]> By: Peter Korchnak http://www.semiosiscommunications.com/say-what-you-love/comment-page-1/#comment-3401 Peter Korchnak Mon, 12 Oct 2009 23:42:45 +0000 http://www.semiosiscommunications.com/?p=3351#comment-3401 @Ashley: Don't you just love fundraising jargon? I've been reading about meaning a lot lately. The simple, rational feature-benefit or other considerations are no longer enough to make a sale or encourage loyalty. Differentiation through meaning is now a must. Expect more blog posts on the topic. @Ashley: Don’t you just love fundraising jargon? I’ve been reading about meaning a lot lately. The simple, rational feature-benefit or other considerations are no longer enough to make a sale or encourage loyalty. Differentiation through meaning is now a must. Expect more blog posts on the topic.

]]> By: Tweets that mention What you do is not interesting: Say what you love — Sustainable Marketing Blog -- Topsy.com http://www.semiosiscommunications.com/say-what-you-love/comment-page-1/#comment-3399 Tweets that mention What you do is not interesting: Say what you love — Sustainable Marketing Blog -- Topsy.com Mon, 12 Oct 2009 23:33:33 +0000 http://www.semiosiscommunications.com/?p=3351#comment-3399 [...] This post was mentioned on Twitter by Peter Korchnak. Peter Korchnak said: What you do is not interesting: Say what you love. http://bit.ly/3fiNkQ What do you love? [...] [...] This post was mentioned on Twitter by Peter Korchnak. Peter Korchnak said: What you do is not interesting: Say what you love. http://bit.ly/3fiNkQ What do you love? [...]

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