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	<title>Comments on: Sustainable Brands Boot Camp report: Designing communications that resonate</title>
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	<link>http://www.semiosiscommunications.com/sb-comms-that-resonate/</link>
	<description>Semiosis Communications: Sustainable marketing for people, planet, and prosperity</description>
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		<title>By: Peter Korchnak</title>
		<link>http://www.semiosiscommunications.com/sb-comms-that-resonate/comment-page-1/#comment-6159</link>
		<dc:creator>Peter Korchnak</dc:creator>
		<pubDate>Fri, 05 Mar 2010 04:45:33 +0000</pubDate>
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		<description>@Megan: Thank you for sharing. It makes me think of emotional business intelligence, if there is such a thing. Putting it all into practice is the challenge.</description>
		<content:encoded><![CDATA[<p>@Megan: Thank you for sharing. It makes me think of emotional business intelligence, if there is such a thing. Putting it all into practice is the challenge.</p>
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		<title>By: Megan Strand</title>
		<link>http://www.semiosiscommunications.com/sb-comms-that-resonate/comment-page-1/#comment-6158</link>
		<dc:creator>Megan Strand</dc:creator>
		<pubDate>Fri, 05 Mar 2010 04:26:24 +0000</pubDate>
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		<description>Hey Peter!

Great post - sort of sad I missed out on this Boot Camp, sounds like a good mixture of information.

Of course this is my favorite post...on Communications, on operating from a sense of purpose and from your &quot;Why&quot;.

Sort of interesting to see Clare Graves&#039; work used here - I&#039;m very familiar with his spiral dynamics model.  And while I think it&#039;s entirely useful to know this information cognitively, here&#039;s the part I find most interesting (per Simon Sinek&#039;s research and some of Seth Godin&#039;s):

That part of your brain that most resonates with the &quot;Spiritual Filter&quot;, the &quot;Why&quot;, if you will, is not directly responsible for language.  So this means it&#039;s nearly impossible to accurately describe these aspects.  How do you describe falling in love?  The feeling of passion?  It&#039;s tough.  This makes our jobs as communicators challenging and even more important to operate from &quot;Why&quot; because the old adage rings true:  actions speak louder than words.  Especially when it comes to authenticity and purpose.

Thanks for a great post series!</description>
		<content:encoded><![CDATA[<p>Hey Peter!</p>
<p>Great post &#8211; sort of sad I missed out on this Boot Camp, sounds like a good mixture of information.</p>
<p>Of course this is my favorite post&#8230;on Communications, on operating from a sense of purpose and from your &#8220;Why&#8221;.</p>
<p>Sort of interesting to see Clare Graves&#8217; work used here &#8211; I&#8217;m very familiar with his spiral dynamics model.  And while I think it&#8217;s entirely useful to know this information cognitively, here&#8217;s the part I find most interesting (per Simon Sinek&#8217;s research and some of Seth Godin&#8217;s):</p>
<p>That part of your brain that most resonates with the &#8220;Spiritual Filter&#8221;, the &#8220;Why&#8221;, if you will, is not directly responsible for language.  So this means it&#8217;s nearly impossible to accurately describe these aspects.  How do you describe falling in love?  The feeling of passion?  It&#8217;s tough.  This makes our jobs as communicators challenging and even more important to operate from &#8220;Why&#8221; because the old adage rings true:  actions speak louder than words.  Especially when it comes to authenticity and purpose.</p>
<p>Thanks for a great post series!</p>
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		<title>By: Peter Korchnak</title>
		<link>http://www.semiosiscommunications.com/sb-comms-that-resonate/comment-page-1/#comment-6080</link>
		<dc:creator>Peter Korchnak</dc:creator>
		<pubDate>Tue, 23 Feb 2010 18:22:09 +0000</pubDate>
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		<description>@John: Thank YOU for a great preso. There is room for a lot of different purposes, indeed.</description>
		<content:encoded><![CDATA[<p>@John: Thank YOU for a great preso. There is room for a lot of different purposes, indeed.</p>
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		<title>By: John Marshall Roberts</title>
		<link>http://www.semiosiscommunications.com/sb-comms-that-resonate/comment-page-1/#comment-6079</link>
		<dc:creator>John Marshall Roberts</dc:creator>
		<pubDate>Tue, 23 Feb 2010 17:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.semiosiscommunications.com/?p=5187#comment-6079</guid>
		<description>excellent summary!  really clear and to the point.  thanks for being such a good listener. 

yes, I was shocked to learn recently of Simon Simonek&#039;s work.  looks like he has started to dial in on some of the same ideas.

lord knows there&#039;s room for all of us. 

cheers,
John</description>
		<content:encoded><![CDATA[<p>excellent summary!  really clear and to the point.  thanks for being such a good listener. </p>
<p>yes, I was shocked to learn recently of Simon Simonek&#8217;s work.  looks like he has started to dial in on some of the same ideas.</p>
<p>lord knows there&#8217;s room for all of us. </p>
<p>cheers,<br />
John</p>
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