During last night’s Social Media Club of Portland presentation “Getting it: Careers in social media”, Intel’s Kelly Feller touched on several points applicable to sustainable businesses wanting to incorporate social media into their business. Here are a few of notes, impressions, and quotes from the talk as well as the audience:
- In order for your social media strategy to work for you, every function in your company, be it marketing, operations, legal, customer service, or research, must have a social role.
- Cultivate your personal brand first. Participate in social media as an individual. People cultivate relationships with people, not companies. Social media is about relationships, and you can’t hire someone to conduct a relationship for you, i.e. outsource your relationships. Revealing or sharing who you are helps humanize yourself and your company. Personality inspires trust and builds loyalty. Always ask yourself, “How can I be more me?” That’s authenticity.
- Though a blog should probably be the last thing in your social media toolkit to implement, “you can’t not have a blog” as part of your social media strategy. Then, turn the language or tone of your blog posts into a more conversational one.
- “Everything is marketing.”
- Just because you’re implementing a social media strategy, “don’t change what works in your traditional marketing. You don’t always have to be social to be effective.” And, “don’t shove social communication into traditional media pipelines.” Build in social elements from the outset.
For a complete coverage of the event (seriously), see:
- Twitter hashtag: #smcpdx
- Notes and commentary by William Hertling
- Podcast by Thoroughly Modern Marketing
- Slideshow (coming soon, pending Intel legal department review)
- Images:
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Thanks for coming out to the event, and thank you for the recap! I have enjoyed seeing the different takeaways and applications for different industries or niches.