Social media marketing for non-techies
Social networks
Do you have and update your LinkedIn or Facebook profile? Do you engage in online communities? Do you participate in conversations about your brand or cause? Do you share resources with others? How can you harness the potential of online social networking to promote yourself or your socially responsible organization?
The second in a series of workshops, developed in collaboration with CubeSpace as part of their Entrepreneurial Series, on how to make the best of web 2.0 in your organization's marketing. Workshop metrics: knowledge of topic increased by 21%. Participant feedback.
Blogs
Do you and your organization need a blog? What should you write about? How do you build it and will they come?
The first in a series of workshops, developed in collaboration with CubeSpace as part of their Entrepreneurial Series, on how to make the best of web 2.0 in your organization's marketing. Workshop metrics: knowledge of topic increased by 33%. Participant feedback.
Free download: slideshow pdf.
(October 21, 2008)
Marketing with web 2.0: Connect and share to build community
Web 2.0 allows socially responsible organizations to target the narrowest of niches. Building an online presence, connecting and interacting with stakeholders, contributing content and sharing expertise is now easier than ever. Consistent participation and relevance may unlock your organization's potential to cultivate online communities devoted to your brand.
Workshop at Mercy Corps Northwest as part of a monthly marketing seminar series. Workshop metrics: knowledge of seminar topic increased by 100%. Participant feedback.
Free download: slideshow pdf.
(September 15 and October 6, 2008)
