“Green marketing” has become a term frequently tossed around in the corporate social responsibility and sustainability narratives. “Environmental marketing” and “sustainable marketing” follow closely as synonyms. All of these terms have come to signify the marketing of environmentally-safe or earth-friendly products.
Yet even in the simplest, original 4P version of the marketing mix, Product is one of several elements of marketing. The commonly accepted definition of sustainable marketing is too narrow to capture the full potential and meaning of the term!
The holistic view would be to fold Price, Place, and Promotion into the definition, and, in the extended service marketing mix, also People, Process and Physical evidence. And that’s what the Sustainable Marketing Blog is about: how to develop, implement and live the 7Ps of marketing in a way that sustains your socially responsible organization (7Ps of marketing for 3Ps of your bottom line).
Thank you for your interest. Happy reading and commenting.
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Sustainable marketing is marketing for marketers by marketers — it is code in their made up world of fantasy. Sustainable marketing is simply a wild fantasy.
sustainable marketing is simply marketing todays market with the believe that tomorrow’s market will not be affacted.but how do we now preach this to the grass root consumers,the developing countrys for them to be informed