Real life quotes from my work: We should redesign our website, can you help us with that? We’re setting up a Facebook group; or should we have a page? Do we need a Twitter account? We should revamp our brochure. Everyone says I need to have a blog, should I do it? We’re thinking we need an email newsletter.
Why?
It really depends. These are marketing tactics. True, just as every toolbox has a few basic tools your marketing toolbox must have the basics. But just as there’s a reason why hammers, wrenches, and screwdrivers are in every toolbox, you must have a reason to have your marketing tools. And, just as there are different saws and measuring instruments, you’ll need your marketing tools to fit their intended use.
In other words, before you start collecting tools and building materials, ask yourself what you’re building, for whom and what for. What are you trying to achieve? Who are the people are you’re trying to reach and engage? What are their needs? In other words, what’s your strategy?
Only after you answer these questions should you start filling your toolbox. Happy building!
***
Image credit: Concrete Forms
