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authentic-marketing

Do as you say in your marketing

02.03.2011
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Though “actions speak louder than words” has become a cliche, the meaning of the phrase remains as relevant as ever. You can say whatever you want in your marketing communications, but failure to follow through on your promise will hurt your integrity. You can take three approaches to this: Under-promise and over-deliver: Consistently exceeding your [...]

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Happy 2011, the Year of the Right to Be Selective

01.05.2011
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When I first came to America, I found it shocking to see this sign posted in various businesses: “We reserve the right to refuse service to anyone”. How could this be?, I wondered. How could this epicenter of customer service and customer-is-king attitude spawn such rhetoric, and so publicly? Isn’t it in businesses’ interest to [...]

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Do-It-Yourself collateral? Make some!

05.27.2010
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As much as I expect to frequently encounter manifestations of Portland’s DYI culture, I can still get surprised. Take Jayne Cronlund’s hand-made business cards: on the front, a watercolor motive and hand-written name of her new business (Flourish does leadership coaching and training), and hand-written on the back her name, phone number, and email. As a [...]

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Review: The intrinsic drive of autonomy, mastery, and purpose

05.21.2010
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I love marketing: it’s the only discipline that can attach terms like “paradigm-shattering” and “the surprising truth” to a book that summarizes 30 years of psychological research and business practice, and get away with it. That’s not to say popularization of science is to be frowned upon: with “Drive”, Daniel Pink may have done more [...]

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To build or not to build a brand community?

05.13.2010
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CV Harquail has stirred the social sustainability pot with a provocative post “3 Reasons why employee engagement is a scam”. In my comment, I opined employee engagement is a scam only if done instrumentally, i.e. if it’s being employed as a tool with an ulterior motive. If employee engagement is an expression of a company’s identity, [...]

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What’s your passion project?

05.06.2010
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Conversations with fellow solopreneurs almost inevitably steer to side projects. Everyone seems to pursue an endeavor that’s to some degree related to their core business and that takes time away from it, but does not generate revenue. At the reception following last week’s ReVisioning Value 2010 conference, the topic of side projects came up as I [...]

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Experiential is sustainable

04.14.2010
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Since starting this Blog, I have become an increasingly stronger proponent of experiential marketing and branding as a big part of sustainable marketing (experiential branding is even a tag on this site). Now a study out of Cornell University, reported on TreeHugger and PsyBlog, validated my conviction with scientific evidence. Rather than duplicating the information, [...]

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