Posts tagged as:

cause-marketing

Management- vs. employee-driven community involvement

12.23.2009

Integrating cause marketing into your company’s strategic core makes for the right start toward building a triple bottom line business. How do you decide what cause or causes to support? You have essentially two alternatives for this internal process: top-down or management-driven, and bottom-up or employee-driven. What are their pros and cons for you as [...]

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Cause marketing and social sustainability, Part 2

12.16.2009

Even though from the social sustainability standpoint its shortcomings outweigh its advantages, cause marketing has its place in fostering the social sustainability of business. You will do well by doing good. Using cause marketing for enhancing your company’s People bottom line will require a few adjustments, however. These adjustments will 1) shift the definition of [...]

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Cause marketing and social sustainability, Part 1

12.15.2009
Thumbnail image for Cause marketing and social sustainability, Part 1

With the holiday shopping season nearing its holy climax, what better time to evaluate from the business perspective the viability of cause marketing for social sustainability. Does cause marketing work? How to get the most from it? Define: Cause marketing Cause or cause-related marketing is a company’s “marketing effort creating a public association with a [...]

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