01.10.2010
Just when I thought greenwashing is so last decade, two things happened:
I discovered The Greenwashing Blog through its sarcastic post “How to greenwash in four easy steps”. Fun stuff.
Sustainable Life Media offered me a press pass for the upcoming (Thursday, January 14th) daylong virtual conference “Sustainable Brands In Focus: Building Credibility, Avoiding Greenwash”*. Looking forward to it.
I’m [...]
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01.08.2010
If a company truly wishes to satisfy its customers’ needs and does its due diligence in market research, social and cultural factors will emerge as critical. To say that a company’s success is tethered to its ability to detect and adapt to changes in broader culture may seem redundant. Yet that’s part of the argument [...]
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