Posts tagged as:

community-building

Happy 2011, the Year of the Right to Be Selective

01.05.2011
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When I first came to America, I found it shocking to see this sign posted in various businesses: “We reserve the right to refuse service to anyone”. How could this be?, I wondered. How could this epicenter of customer service and customer-is-king attitude spawn such rhetoric, and so publicly? Isn’t it in businesses’ interest to [...]

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Update on “The Portland Bottom Line”

07.22.2010
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We’re making progress with “The Portland Bottom Line” book, one of my passion projects. The call for contributions closed last Friday, July 16th. “The Portland Bottom Line” will contain chapters from 50 Portland small-business people. Though we fell short of our original (somewhat meaningful, but still arbitrary) target number, the contributors voted to press on with [...]

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The deadline nears for “The Portland Bottom Line” submissions!

06.22.2010
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If you’ve noticed a period of inactivity here on the Sustainable Marketing Blog it’s due to a much-awaited vacation and busy work on projects such as “The Portland Bottom Line”. As with any undertaking, the closer the deadline, the crazier things get. Today, less than two weeks remain before submissions are due for the book! [...]

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Turn your business into relational infrastructure

05.19.2010
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Pardon my jargon, but that’s the best thing your sustainable business can do to honor your commitment to the People bottom line. It means you must become the center of a network by creating one. It means bringing together people who wouldn’t otherwise meet or even talk to each other and showing them they can benefit [...]

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Are you relevant?

05.18.2010
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A couple of weeks ago I decided to get more out of Twitter. I had seen a follower’s tweet lead to record traffic to one of my passion projects – “The Portland Bottom Line” – whereas the same tweet by me generated perhaps a third of that number. Now, the follower in question has about a fourth [...]

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To build or not to build a brand community?

05.13.2010
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CV Harquail has stirred the social sustainability pot with a provocative post “3 Reasons why employee engagement is a scam”. In my comment, I opined employee engagement is a scam only if done instrumentally, i.e. if it’s being employed as a tool with an ulterior motive. If employee engagement is an expression of a company’s identity, [...]

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Open call for authors: “The Portland Bottom Line”

05.04.2010
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Portland, Oregon, small businesses, what’s your experience with implementing sustainable practices? Share the story of your small business by contributing a chapter to “The Portland Bottom Line: Practices for Your Small Business from America’s Hotbed of Sustainability”. Co-edited by yours truly and Megan Strand, “The Portland Bottom Line” is a collaborative exploration of sustainable practices for [...]

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