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content-marketing

Review: “Age of Conversation 3″

05.28.2010
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Question: Is there a conflict of interest in reviewing a book that you contributed to as co-author? Answer: NO! That’s what the age of conversation is about. I find myself in the same boat as when I co-authored and reviewed “Connect! Marketing in the Social Media Era”, except now, in a post-modern self-referential feedback loop, [...]

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Out now: “Age of Conversation 3″

05.11.2010
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These are the crowdsourcing times. On Earth Day, I contributed a piece to the 3six5 project. Last week also saw the opening of the call for contributors to “The Portland Bottom Line”. And just yesterday you saw a summary of the 3rd Beyond 2020 Unconference. Today it’s my pleasure to join editors Drew McLellan and Gavin Heaton in announcing [...]

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Introducing the “Age of Conversation 3″ authors

03.22.2010
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I’m one of the authors of the upcoming crowdsourced book Age of Conversation 3: It’s Time to Get Busy. My chapter’s title: “Conversation as a driver of social sustainability” (I’ll be able to share it with you after the book is out). The manuscript is finally in the hands of the publisher and will be [...]

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Email and your sustainable marketing mix, Part 2

02.18.2010
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Email predates the Internet. Decades of experience make it hard to say anything new or non-trivial about it and how to use it for marketing. But what about sustainability? Now that you know that email can be nicely integrated into your sustainable marketing mix, how do you actually do it? As I outlined in my [...]

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Email and your sustainable marketing mix, Part 1

02.16.2010
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A recent question on LinkedIn Answers – Direct Marketing asked: “E-mail marketing – redundant direct marketing tool?” All 11 respondents, including mine, answered largely in the negative. The ascendancy of social media spells anything but death of email. On the contrary, email marketing can be effective as a direct marketing tool, though its emphasis has [...]

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Using critical thinking to benefit human kind (and create killer content)

10.26.2009

The question from this Stella Marrs postcard keeps tumbling around my mind, like a lone pair of jeans in a dryer. The thoughts that resonate: You know your company is a trail blazer. You know your service is making your customers happy. You know that what you’re doing is very important. You know that you’re [...]

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Where are the trees? How to keep misleading claims out of your marketing

10.21.2009

“How many trees must be lost so you can print your e-mail? Print responsibly.” “Think before you print and save a tree.” “Save Trees. Print only when necessary.” “By not printing this email you’ve helped save paper, ink, and millions of trees.” These are just some of the statements I’ve seen in email signatures, in [...]

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