Posts tagged as:

crowdsourcing

Need marketing advice? Read a book!

09.24.2010

It’s tough to spend your non-billable time online when those intervals are filled with books. As you may know, aside from occasional book reviews, I’ve been pointing your attention to three crowdsourced, co-created, volumes: “The Portland Bottom Line” “Our Portland Story” “The Age of Conversation” It so happens that this past week was pretty eventful [...]

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unReview: Q2/2010 recommendations

08.13.2010
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The year 2010 is going by quickly. Continuing the nascent series of quarterly book recommendations (see the Q1 list), here’s a list of my recommendations from the year’s 2nd quarter (April-June). All of these can help, in one way or another, in your marketing and business. Enjoy! Business Peter Senge, et al., “The Necessary Revolution: [...]

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What does sustainable design mean to me?

08.12.2010
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I have mentioned AIGA Portland’s event “SHIFT: A Green Salon” a couple of times, here and here. The group’s sustainability committee puts on the awesome pecha kucha to spotlight answers to the titular question. At each SHIFT, 10 designers, marketers, scholars, practitioners, or students present, in 5-minute talks, their ideas, thoughts, and solutions across a [...]

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I crowdsource, you crowdsource, we Portlanders crowdsource

06.08.2010
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In researching additional ways to engage potential contributors and future readers of “The Portland Bottom Line”, I stumbled upon “Our Portland Story”. It’s “part coffee-table book, part yearbook, and part insider’s travel guide”, collecting “stories about Portland by Portlanders”. According to the project’s curator, Melissa Delzio, “[s]tories submitted for consideration included historical reflections of Portland’s [...]

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Review: “Age of Conversation 3″

05.28.2010
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Question: Is there a conflict of interest in reviewing a book that you contributed to as co-author? Answer: NO! That’s what the age of conversation is about. I find myself in the same boat as when I co-authored and reviewed “Connect! Marketing in the Social Media Era”, except now, in a post-modern self-referential feedback loop, [...]

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Use crowdsourcing for social and environmental sustainability

05.22.2010

This is an excerpt from my guest column on Sustainable Business Oregon, published on Friday, May 21st, 2010. *** Have you heard the one about crowdsourcing? This one company decided that instead of having an employee perform a task or outsourcing it to a contractor, it would issue an open call asking a large, undefined group [...]

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Out now: “Age of Conversation 3″

05.11.2010
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These are the crowdsourcing times. On Earth Day, I contributed a piece to the 3six5 project. Last week also saw the opening of the call for contributors to “The Portland Bottom Line”. And just yesterday you saw a summary of the 3rd Beyond 2020 Unconference. Today it’s my pleasure to join editors Drew McLellan and Gavin Heaton in announcing [...]

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