Posts tagged as:

cultivating-relationships

Do as you say in your marketing

02.03.2011
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Though “actions speak louder than words” has become a cliche, the meaning of the phrase remains as relevant as ever. You can say whatever you want in your marketing communications, but failure to follow through on your promise will hurt your integrity. You can take three approaches to this: Under-promise and over-deliver: Consistently exceeding your [...]

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Turn your business into relational infrastructure

05.19.2010
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Pardon my jargon, but that’s the best thing your sustainable business can do to honor your commitment to the People bottom line. It means you must become the center of a network by creating one. It means bringing together people who wouldn’t otherwise meet or even talk to each other and showing them they can benefit [...]

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Are you relevant?

05.18.2010
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A couple of weeks ago I decided to get more out of Twitter. I had seen a follower’s tweet lead to record traffic to one of my passion projects – “The Portland Bottom Line” – whereas the same tweet by me generated perhaps a third of that number. Now, the follower in question has about a fourth [...]

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To build or not to build a brand community?

05.13.2010
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CV Harquail has stirred the social sustainability pot with a provocative post “3 Reasons why employee engagement is a scam”. In my comment, I opined employee engagement is a scam only if done instrumentally, i.e. if it’s being employed as a tool with an ulterior motive. If employee engagement is an expression of a company’s identity, [...]

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Save the kittens: Move from presentation to conversation in B2B sales

04.06.2010
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If you’re a business-to-business company in industries like consulting, accounting, creative services, or certain parts of real estate, you conduct sales calls to get business. But if you’re like me, sales calls are one of the least favorite parts of your work, a necessary evil. “A meeting with a prospect with the purpose of generating [...]

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Save the date: Beyond 2020 Sustainability Unconference returns May 6th

03.13.2010

The Beyond 2020 Sustainability Unconference returns for its 3rd edition! Please mark your calendar: Thursday, May 6th, 5 to 8 pm KEEN, 926 NW 13th Ave. #210, Portland, Oregon We thank KEEN for their generosity as hosts and sponsors of the 3rd Beyond 2020 Sustainability Unconference. Beth Meredith and Eric Storm of CreateTheGoodLife.org will hold [...]

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Sustainable Brands Boot Camp report: Designing communications that resonate

02.22.2010
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Effective marketing starts with people. Because understanding your customer is crucial for the success of your sustainable brand, John Marshall Roberts devoted most of his Sustainable Brands Boot Camp session* to psychology and the understanding of your audience’s worldview. To design effective communications you must understand how your audience makes sense of the world — [...]

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