Posts tagged as:

environmental-sustainability

Replenish what your marcom consumes

06.09.2010
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This is the eighth and final post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement (in two parts); A model; Rethink; Reduce; Reuse; Recycle. Today: Replenish. A summary post to follow soon.
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The final phase in your effort to green-up your marketing communications program is Replenish. In Replenish, you recognize, acknowledge, [...]

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Review: “Sustainability Marketing”

06.04.2010
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Rare is the occasion when I find myself back in college, studying marketing. The textbook “Sustainability Marketing: A Global Perspective”* is such a time machine. With one exception: it made me wish it was required reading back then. At the time, I only felt marketing had a role in society because of its original purpose [...]

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Do-It-Yourself collateral? Make some!

05.27.2010
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As much as I expect to frequently encounter manifestations of Portland’s DYI culture, I can still get surprised. Take Jayne Cronlund’s hand-made business cards: on the front, a watercolor motive and hand-written name of her new business (Flourish does leadership coaching and training), and hand-written on the back her name, phone number, and email.
As a business [...]

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What does sustainable design mean to you?

05.26.2010
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It’s always nice to see a good tradition develop. The third SHIFT: A Green Salon, a quarterly, Ignite Portland-inspired, slightly modified pecha kucha by AIGA Portland took place last night at Ecotrust.
SHIFT asks the seemingly simple question from this post’s title. As at the 2nd SHIFT, back in February, the 10 presenters’ answers varied along the execution-concept spectrum. [...]

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Recycle your marketing communications

04.20.2010
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This is the seventh post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement (in two parts); A model; Rethink; Reduce; Reuse. Today: Recycle.
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After you rethink your marketing communications program to make it more environmentally responsible, and after you reduce and reuse your tools, whatever’s left must be recycled. Ironically, though recycling sits toward the bottom of the traditional [...]

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Applying the principles of “Reuse” in your marketing

04.13.2010
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This is the sixth post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement (in two parts); A model; Rethink; Reduce. Today: Reuse.
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If Reduce depends on measurement, Reuse depends on design, both in marketing communications and in general. Repeated use of an item, or its part, must be built into it at the outset. Reuse is [...]

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How to “Reduce” in your marketing communications

03.18.2010
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This is the fifth post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement; A model; Rethink. Today: Reduce.
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After the difficult initial step of rethinking your marketing, Reduce may seem temptingly simple: Decrease the consumption of energy and materials in what’s left in your marketing communications mix. There’s more to Reduce than meets the eye, however, which [...]

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How to Rethink marketing for the Planet bottom line

03.03.2010
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This is the fourth post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement, Part 1 and Part 2; and outline of a model. Today: Preliminary thoughts on rethinking marketing.
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The model for maximizing the environmental sustainability of your marketing communications expands the common Reduce – Reuse – Recycle triad on both front and [...]

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What does sustainable design mean to you?

02.20.2010
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That’s the central question of SHIFT: A Green Salon, a quarterly pecha kucha AIGA Portland holds as part of its sustainability initiative. SHIFT aims to “share and inspire sustainable design”, which is precisely what the 10 speakers did at Ziba Design’s auditorium last Thursday evening during their respective 5-minute presentations.
The presentations ranged from execution aspects of design to more [...]

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