Posts tagged as:

environmental-sustainability

Improving environmental sustainability of marketing communications

12.21.2010

With one eye on the end of the year and the other on the custom of paying all the year’s debts by New Year’s Eve, I looked back on my blog posts over the course of the year. It turned out I still needed to post a recap of my mid-year series on improving the [...]

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Replenish what your marcom consumes

06.09.2010
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This is the eighth and final post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement (in two parts); A model; Rethink; Reduce; Reuse; Recycle. Today: Replenish. A summary post to follow soon. *** The final phase in your effort to green-up your marketing communications program is Replenish. In Replenish, you [...]

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Review: “Sustainability Marketing”

06.04.2010
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Rare is the occasion when I find myself back in college, studying marketing. The textbook “Sustainability Marketing: A Global Perspective”* is such a time machine. With one exception: it made me wish it was required reading back then. At the time, I only felt marketing had a role in society because of its original purpose [...]

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Do-It-Yourself collateral? Make some!

05.27.2010
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As much as I expect to frequently encounter manifestations of Portland’s DYI culture, I can still get surprised. Take Jayne Cronlund’s hand-made business cards: on the front, a watercolor motive and hand-written name of her new business (Flourish does leadership coaching and training), and hand-written on the back her name, phone number, and email. As a [...]

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What does sustainable design mean to you?

05.26.2010
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It’s always nice to see a good tradition develop. The third SHIFT: A Green Salon, a quarterly, Ignite Portland-inspired, slightly modified pecha kucha by AIGA Portland took place last night at Ecotrust. SHIFT asks the seemingly simple question from this post’s title. As at the 2nd SHIFT, back in February, the 10 presenters’ answers varied along the execution-concept [...]

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Recycle your marketing communications

04.20.2010
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This is the seventh post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement (in two parts); A model; Rethink; Reduce; Reuse. Today: Recycle. *** After you rethink your marketing communications program to make it more environmentally responsible, and after you reduce and reuse your tools, whatever’s left must be recycled. Ironically, though recycling sits toward the bottom of [...]

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Applying the principles of “Reuse” in your marketing

04.13.2010
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This is the sixth post in a series on improving the environmental sustainability of marketing communications. Previously: Measurement (in two parts); A model; Rethink; Reduce. Today: Reuse. *** If Reduce depends on measurement, Reuse depends on design, both in marketing communications and in general. Repeated use of an item, or its part, must be built into it at the outset. [...]

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