10.20.2010
If I ever had my own “What Really Grinds My Gears (in Marketing)” segment, the first one would be about the statement, “XYZ event a success!” It seems that all too often in post-event announcements, events get to be declared a success simply by virtue of having taken place. Sure, you put a lot of [...]
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05.26.2010
It’s always nice to see a good tradition develop. The third SHIFT: A Green Salon, a quarterly, Ignite Portland-inspired, slightly modified pecha kucha by AIGA Portland took place last night at Ecotrust. SHIFT asks the seemingly simple question from this post’s title. As at the 2nd SHIFT, back in February, the 10 presenters’ answers varied along the execution-concept [...]
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