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experiential-branding

Conversation as a driver of social sustainability

09.02.2010
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This is my contribution in “Age of Conversation 3: It’s Time To Get Busy!” (emphasis added for this post). Read more about the project, or, even better, buy the book now. *** Social sustainability gets short shrift in branding. Reasons abound: it’s hard to define and measure quantitatively; it’s intangible, processual, and complex; it’s not [...]

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Experiential is sustainable

04.14.2010
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Since starting this Blog, I have become an increasingly stronger proponent of experiential marketing and branding as a big part of sustainable marketing (experiential branding is even a tag on this site). Now a study out of Cornell University, reported on TreeHugger and PsyBlog, validated my conviction with scientific evidence. Rather than duplicating the information, [...]

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Save the kittens: Move from presentation to conversation in B2B sales

04.06.2010
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If you’re a business-to-business company in industries like consulting, accounting, creative services, or certain parts of real estate, you conduct sales calls to get business. But if you’re like me, sales calls are one of the least favorite parts of your work, a necessary evil. “A meeting with a prospect with the purpose of generating [...]

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Are you a pitcher or a teacher?

03.29.2010
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I see this at professional development events all the time: A speaker gets asked to share her opinion, expertise, experience, or other kinds of wisdom, and what the audience hears instead is a pitch – for the speaker herself, for her product, or her company. I’m sure you’ve experienced it yourself, and it probably made [...]

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Review: “The Whuffie Factor: Using the Power of Social Networks to Build Your Business”

12.18.2009

If you’ve spent at least a few months reading blogs about social media (Tara missrogue Hunt writes one — Horsepigcow — herself), little in The Whuffie Factor will come as news. Consider reading it anyway, if only as a useful reminder and for a different conceptual perspective. This may be the first business book to [...]

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The (un)sustainability of pop-up retail: Downtown Portland, Oregon

12.12.2009

The latest Portland Development Commission e-newsletter is touting pop-up shops (temporary retail spaces) in downtown Portland, Oregon as a “success story”: “Ten days in, designers recoup their investments, exceed sales expectations and gain extra exposure…and Portland shoppers discover one-of-a-kind gifts for the holiday.” How do pop-up retail stores stack up against the triple bottom line [...]

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How two local businesses defy conventional wisdom and do well

12.05.2009

Two recent experiences have made me question conventional wisdom. A co-owner of a small business, which is a seasonal activity destination popular with families, replied this to my question about what her customers want: “I don’t care what our customers want. They’ll come anyway and take  whatever we give them.” (I’m paraphrasing, but only slightly.) [...]

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