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green-building

Real estate service providers and sustainable business

03.16.2010
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At the last Beyond 2020 Sustainability Unconference, realtor David Todd explored in his session ways  to engage independent contractors in sustainability. David’s challenge: Finding ways a large number of uncoordinated sole proprietors can make a meaningful impact. It got me thinking: How can real estate professionals, solo or part of a small shop, walk the sustainability path [...]

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Community building with a building: The Sheldon

01.30.2010
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A while back Sustainable Industries reported on an innovative way of developing a retirement community. The Green Light Cooperative will develop The Sheldon with the help and input from its future tenants and operate it as a coop. A single building will thus manage to manifest elements of participatory development, crowdsourcing, and cooperative housing, while [...]

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Design and build with lovability in mind

11.25.2009

My recent challenge to coin the one rule of sustainability yielded more than 100 responses. The Wordle of all the submissions revealed a slant among the definitions toward energy. Sustainability, meet lovability A few days later, I read this passage in Wayne Curtis’s article in The Atlantic: Two years ago, at a conference on traditional [...]

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Participatory sustainable property development: MotiveSpace Coalition

11.23.2009

Participatory [fill in the blank] involves and engages community members and other stakeholders in creating something they will use or benefit from or in making decisions about something that will impact them. Participation crowdsources from the community the design or execution of projects. It entails heavy collaboration among parties and requires radical transparency. Participatory democracy, [...]

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Building the People bottom line: Tanzamook Townhomes

10.31.2009

Among the three pillars of triple bottom line sustainability, the social bottom line – People – tends to be the toughest to implement (and not just because it’s the toughest to measure). Donations, grants, or sponsorships represent the low hanging fruit. Building social sustainability into your business model is a whole another story. Yesterday I [...]

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Engagement through Place: Mercy Corps Action Center

10.10.2009

I rarely get to experience public places before they’re open to the public. Last Thursday, I had the opportunity to visit, the day before ribbon cutting, the Mercy Corps Action Center, located in the nonprofit agency‘s new global headquarters in downtown Portland. Mercy Corps and Portland Spaces Magazine presented a discussion with Ed Schlossberg, principal [...]

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How to generate word of mouth with launch events: Ecoroofs Everywhere

09.30.2009

Launch events are a prime opportunity to generate word of mouth for your company/brand, product, or service. How best to harness their potential? Yesterday I attended the launch of the Ecoroofs Everywhere campaign, which aims to cover in 5 years more than 12,500 acress of conventional roofs in Portland, Oregon with ecoroofs. The social included [...]

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