Posts tagged as:

green-marketing

Once more unto the eco-labels breach

03.09.2010
Thumbnail image for Once more unto the eco-labels breach

I spent part of last weekend catching up on my eco-labels. Several articles and a virtual conference nicely cleared up a cloudy Sunday afternoon and, at least partly, my persistent doubts about marketing with eco-labels.
Do eco-labels matter?
Yes and no.
It’s no news there are too many eco-labels polluting the market landscape, leading many consumers to question [...]

0 comments Continue reading →

What does sustainable design mean to you?

02.20.2010
Thumbnail image for What does sustainable design mean to you?

That’s the central question of SHIFT: A Green Salon, a quarterly pecha kucha AIGA Portland holds as part of its sustainability initiative. SHIFT aims to “share and inspire sustainable design”, which is precisely what the 10 speakers did at Ziba Design’s auditorium last Thursday evening during their respective 5-minute presentations.
The presentations ranged from execution aspects of design to more [...]

0 comments Continue reading →

Sustainable Brands Boot Camp report: Green marketing done right

02.17.2010
Thumbnail image for Sustainable Brands Boot Camp report: Green marketing done right

Last Friday’s Sustainable Brands Boot Camp session* focused on green marketing. My favorite green marketer, Jacquie Ottman, gave her version of green marketing done right.
Though my post-modern self would prefer to say “successfully” or “effectively” instead of “right”, Jacquie’s version of green marketing follows the basic rules of marketing regardless of its hue:

Get the product [...]

2 comments Continue reading →

Eco-labeling vs. greenmuting: What’s right for you?

01.13.2010
Thumbnail image for Eco-labeling vs. greenmuting: What’s right for you?

A while ago someone asked me whether my business card was printed on recycled paper. Yes, it is, I replied. Why, then, the response went, is there nowhere on my card a corresponding symbol to be seen? And, What if, when deciding whether to keep the card or do business with my company, a prospect [...]

3 comments Continue reading →

Green as a luxury? Premium pricing and conspicuous consumption

12.14.2009

A theme has emerged from my conversations with Portland, Oregon real estate professionals: fearing overspending, home buyers these days are unwilling to pay a premium for green features, and instead decide with their pocketbook based on price and value. In other words, green* is a luxury these days, for homes and I suspect for many [...]

2 comments Continue reading →

Sustainable Brands Boot Camp report: The changing consumer marketplace

12.07.2009

Last Friday’s third session of Sustainable Life Media’s Sustainable Brands Boot Camp* revolved around the green consumer. Amy Hebard, Chief Research Officer at EarthSense, and Gwynne Rogers, LOHAS Business Director at Natural Marketing Institute, discussed, in their respective presentations, trends, consumer segments, and consumer preferences and behaviors in the green/sustainable marketplace. While I’ll use stuff [...]

0 comments Continue reading →

Book review: “Green Marketing: Opportunity for Innovation”

09.04.2009

Green Marketing had been sitting on top of my review pile when Jacquelyn Ottman emailed me to introduce herself and share kind words about my work and writing. Coming from such a long-time practitioner of green/sustainable marketing, her compliment felt like great validation. And what great timing!
It seems like most of what I read nowadays [...]

0 comments Continue reading →

Alternatives to eco-labels

09.02.2009

Guest post by Jacquelyn Ottman, who blogs at Jacquie Ottman’s Green Marketing Blog, where the post originally appeared on June 29, 2009. Reprinted with the author’s permission. All views in the post are the author’s alone.

If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from [...]

0 comments Continue reading →

What’s really going on at the store? Understanding the mind of today’s consumer

08.31.2009

Guest post by Jim Jubelirer. All views in the post are the author’s alone.

If you’re interested in guest posting on the Sustainable Marketing Blog, please read the guidelines, and let’s take it from there. Thanks!
***
Hardly a day goes by without another consumer research study coming out pronouncing record growth in green markets. You could spend [...]

1 comment Continue reading →

← Previous Entries